Global Certificate in Data-Driven E-commerce Affiliate Marketing

Name: Global Certificate in Data-Driven E-commerce Affiliate Marketing
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The Global Certificate in Data-Driven E-commerce Affiliate Marketing is a comprehensive course designed to equip learners with the essential skills necessary to thrive in the rapidly growing e-commerce industry. This course emphasizes the importance of data-driven decision-making, an increasingly critical skill for affiliate marketers in a competitive digital landscape.

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AboutThisCourse

With the e-commerce industry projected to reach $4.9 trillion by 2021, there has never been a better time to gain a foothold in this lucrative field. This course focuses on affiliate marketing, a performance-based marketing strategy that rewards affiliates for each customer brought by their own marketing efforts. By enrolling in this course, learners will gain practical experience in data analysis, strategic planning, and campaign execution. They will also master the latest tools and techniques in e-commerce affiliate marketing. By the end of the course, learners will be well-prepared to capitalize on the immense opportunities presented by the data-driven e-commerce affiliate marketing industry.

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CourseDetails

• Data Analysis Fundamentals: Understanding data types, data collection, data cleaning, and data visualization techniques.
• E-commerce Platforms: Exploring popular e-commerce platforms, their features, and best practices for managing e-commerce websites.
• Affiliate Marketing Basics: Learning the definition, models, and benefits of affiliate marketing, as well as regulations and ethical considerations.
• Performance Marketing: Understanding the concept, benefits, and measurement of performance marketing, including return on ad spend (ROAS) and cost per acquisition (CPA).
• Tracking and Analytics: Implementing tracking codes, analyzing website traffic, and measuring conversion rates using tools like Google Analytics and similar platforms.
• Keyword Research and SEO: Discovering high-traffic keywords, optimizing website content for search engines, and increasing organic traffic.
• Paid Advertising Strategies: Implementing paid advertising campaigns using search engine marketing (SEM), social media advertising, and display advertising platforms.
• Content Marketing: Creating and distributing valuable content to attract and retain a target audience, and driving profitable customer action.
• Email Marketing: Building email lists, creating email campaigns, and optimizing email marketing strategies for conversions.
• Data-Driven Decision Making: Analyzing and interpreting data to make data-driven decisions, optimize campaigns, and improve business performance.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DATA-DRIVEN E-COMMERCE AFFILIATE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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