Executive Development Programme Social Listening & Brand Insights

Name: Executive Development Programme Social Listening & Brand Insights
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The Executive Development Programme in Social Listening & Brand Insights is a certificate course designed to empower professionals with the latest skills in brand management. In today's digital age, social listening has become a critical component of brand strategy, and this course provides learners with the essential tools and techniques to leverage social data for informed decision-making.

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AboutThisCourse

This programme is essential for professionals seeking to advance their careers in marketing, brand management, public relations, and communications. By learning how to monitor and analyze social media conversations, participants can gain valuable insights into customer perceptions, preferences, and behaviors. This, in turn, can help organizations to refine their brand strategies, improve customer engagement, and drive business growth. By the end of the course, learners will be equipped with the skills to: monitor social media conversations, analyze brand insights, develop data-driven brand strategies, and measure the impact of social media campaigns. In an era where brand reputation can be made or broken in a matter of minutes, this course is not just an opportunity, but a necessity for career advancement.

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CourseDetails

• Social Listening Fundamentals
• Importance of Brand Insights in Executive Development
• Setting Up Social Listening Monitoring Tools
• Analyzing Social Media Data for Brand Insights
• Identifying Key Brand Influencers and Advocates
• Understanding and Measuring Brand Sentiment Analysis
• Leveraging Brand Insights for Strategic Decision Making
• Utilizing Social Listening for Competitive Analysis
• Best Practices for Executive Social Media Engagement

CareerPath

The **Executive Development Programme Social Listening & Brand Insights** section presents a 3D Pie chart with relevant statistics for professionals interested in UK job market trends, salary ranges, or skill demand. This engaging and informative visualization uses Google Charts to ensure accurate representation and responsive design. The chart highlights the following roles and their respective market percentages: 1. **Data Scientist**: With 25% of the market share, data science professionals are in high demand due to their expertise in analyzing and interpreting large data sets. 2. **Marketing Manager**: Coming in second, marketing managers hold 20% of the market, as businesses seek experts in branding, promotions, and marketing strategies. 3. **Business Development Manager**: With 15% of the market share, these professionals focus on discovering and pursuing new business opportunities, driving company growth. 4. **Project Manager**: Holding 12% of the market, project managers are essential in overseeing projects, ensuring timely delivery, and optimizing resources. 5. **Sales Director**: With 10% of the market, sales directors lead sales teams to achieve revenue goals and expand the business. 6. **Finance Manager**: Holding 8% of the market, finance managers oversee financial operations and advise on financial strategy. 7. **IT Manager**: With 5% of the market, IT managers lead technology teams, ensuring systems and infrastructure are up-to-date and secure. This 3D Pie chart offers a concise and engaging representation of industry relevance and primary keywords, allowing professionals to make informed decisions about their career paths. The transparent background and responsive design ensure accessibility on all device types and screen sizes.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME SOCIAL LISTENING & BRAND INSIGHTS

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London School of International Business (LSIB)

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05 May 2025

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