Executive Development Programme in Google Ads Reach & Business Objectives

Name: Executive Development Programme in Google Ads Reach & Business Objectives
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The Executive Development Programme in Google Ads Reach & Business Objectives is a certificate course that holds immense importance in today's digital marketing landscape. With the ever-increasing reliance on online advertising, this program equips learners with the essential skills to create and optimize effective Google Ads campaigns.

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AboutThisCourse

This course is in high demand across industries, as businesses seek professionals who can help them maximize their online presence and return on investment. By gaining expertise in Google Ads, learners can significantly advance their careers and contribute to the growth of organizations. Throughout the program, participants will master critical skills such as keyword research, ad creation, bid management, and performance analysis. They will also learn how to align Google Ads strategies with overall business objectives, ensuring that their advertising efforts drive tangible results. By the end of the course, learners will be well-prepared to excel in various roles, such as Paid Search Specialist, Digital Marketing Manager, or Google Ads Consultant, making them highly valuable assets in the evolving digital marketing industry.

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CourseDetails

• Unit 1: Introduction to Google Ads &
• Unit 2: Setting Up & Optimizing Google Ads Account
• Unit 3: Understanding Keywords & Keyword Research
• Unit 4: Creating Effective Google Ads Campaigns
• Unit 5: Designing High-Performing Ad Groups & Ads
• Unit 6: Maximizing Reach with Google Display Network
• Unit 7: Utilizing Google Shopping Campaigns
• Unit 8: Measuring Success with Google Ads Metrics
• Unit 9: Advanced Google Ads Strategies
• Unit 10: Aligning Google Ads with Business Objectives

CareerPath

In this Executive Development Programme, we focus on Google Ads Reach & Business Objectives and the UK job market trends for roles related to this field. The 3D pie chart highlights the percentage distribution of roles, emphasizing industry relevance and engaging primary keywords. The chart demonstrates the importance of various roles in the Google Ads landscape, with Digital Marketing Manager being the most prominent role at 25%. PPC Specialists follow closely at 20%, while SEO Specialists take the third spot with 18%. Content Marketing Specialists and Social Media Managers hold 15% and 12% of the market share, respectively. Analytics Managers round out the list with 10%. To ensure the chart's visual appeal and responsiveness, we have set the width to 100% and the height to 400px, making it adaptable to all screen sizes. The background is transparent, and no background color has been added to maintain consistency with the overall page design. The Google Charts library is loaded using the correct script URL, and the chart is rendered within the provided

element with the ID 'chart_div'. As a career path and data visualization expert, it is essential to represent relevant statistics using accurate, engaging, and visually appealing charts. This 3D pie chart effectively conveys the market trends for Google Ads Reach & Business Objectives-related roles in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN GOOGLE ADS REACH & BUSINESS OBJECTIVES

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London School of International Business (LSIB)

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05 May 2025

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