Advanced Certificate in Google Ads Reach: Data-Driven Decisions

Name: Advanced Certificate in Google Ads Reach: Data-Driven Decisions
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The Advanced Certificate in Google Ads Reach: Data-Driven Decisions is a comprehensive course that empowers learners with the skills to create and optimize data-driven Google Ads campaigns. In an era where digital advertising plays a critical role in business growth, this certification is essential for career advancement.

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AboutThisCourse

This course covers key topics such as search, display, and video advertising, enabling learners to reach their target audience effectively. It also delves into the importance of data-driven decisions, providing learners with the skills to analyze and interpret data to optimize their ad campaigns. With the ever-increasing demand for digital marketing professionals, this certificate course is a valuable asset for learners looking to stand out in the competitive job market. It equips learners with the essential skills needed to plan, execute, and optimize Google Ads campaigns, making them a valuable asset to any organization.

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CourseDetails

• Advanced Google Ads Structures
• Data Analysis for Google Ads
• Audience Targeting and Segmentation in Google Ads
• Advanced Keyword Research and Implementation
• Google Ads Automation and Scripting
• Measuring and Optimizing Google Ads Performance
• Advanced Google Ads Formats and Placements
• Cross-Channel Advertising with Google Ads
• Google Ads Attribution Modeling

CareerPath

The Advanced Certificate in Google Ads Reach program prepares professionals for in-demand roles in the UK's thriving digital marketing sector. The program focuses on data-driven decision-making and equips learners with expert-level skills in Google Ads, an essential platform for businesses seeking to reach their target audiences. Roles supported by this advanced certificate include: **PPC Specialist (35% job market share)**: PPC specialists manage pay-per-click advertising campaigns on platforms such as Google Ads, Bing Ads, and social media networks. They optimize ad targeting, monitor campaign performance, and allocate budgets to generate leads, sales, or brand awareness cost-effectively. **Digital Marketing Manager (25% job market share)**: Digital marketing managers oversee digital marketing strategies and campaigns, integrating various channels like search engine optimization (SEO), email marketing, and social media. They leverage their understanding of Google Ads, analytics, and consumer behavior to optimize marketing efforts and maximize ROI. **Google Ads Consultant (20% job market share)**: Google Ads consultants provide expert advice, strategy development, and campaign management services to businesses seeking to improve their Google Ads performance. They identify growth opportunities, optimize ad targeting, and monitor campaign success to ensure clients' advertising budgets yield the best possible results. **SEM Analyst (15% job market share)**: SEM analysts focus on search engine marketing, utilizing platforms like Google Ads to optimize paid search campaigns. They conduct keyword research, create ad copy, manage bidding strategies, and analyze performance data to ensure their campaigns meet or exceed client objectives. **Google Ads Freelancer (5% job market share)**: Google Ads freelancers work independently, offering their Google Ads expertise to clients on a project-by-project basis. These professionals develop and manage campaigns, analyze performance data, and provide strategic recommendations to help businesses grow and achieve their goals. These roles exhibit robust job market trends, with competitive salary ranges and increasing demand for skilled professionals in the UK. The Advanced Certificate in Google Ads Reach is designed to empower learners with the skills and knowledge needed to excel in these in-demand roles and make data-driven decisions for success in digital marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN GOOGLE ADS REACH: DATA-DRIVEN DECISIONS

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London School of International Business (LSIB)

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05 May 2025

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