Advanced Certificate in Marketing ROI and Customer Journey Mapping

Name: Advanced Certificate in Marketing ROI and Customer Journey Mapping
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The Advanced Certificate in Marketing ROI and Customer Journey Mapping is a comprehensive course designed to equip learners with essential skills for career advancement in marketing. This course focuses on the importance of measuring marketing ROI and mapping the customer journey to drive business growth and enhance customer experience.

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AboutThisCourse

In today's data-driven world, understanding the customer journey and measuring marketing ROI are critical skills that every marketer should possess. This course provides learners with practical skills and tools to measure the effectiveness of their marketing campaigns, optimize marketing spend, and create personalized customer experiences. The course is in high demand across various industries, as businesses strive to gain a competitive edge by leveraging data-driven marketing strategies. By completing this course, learners will be able to demonstrate their ability to apply marketing ROI and customer journey mapping concepts to real-world business scenarios, making them attractive candidates for senior marketing roles.

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CourseDetails

• Advanced Marketing Metrics & ROI
• Understanding Customer Journey Mapping
• Metrics for Measuring Customer Experience
• Analyzing Customer Touchpoints & Interactions
• Quantifying Customer Lifetime Value (CLV)
• Multi-Channel Attribution Modeling
• Leveraging Data Visualization for Marketing ROI
• Advanced Segmentation for Customer Journey Analysis
• Predictive Analytics in Marketing ROI
• Optimizing Marketing Spend through Attribution Modeling

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN MARKETING ROI AND CUSTOMER JOURNEY MAPPING

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London School of International Business (LSIB)

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05 May 2025

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