Advanced Certificate in Google Ads Reach & Customer Acquisition

Name: Advanced Certificate in Google Ads Reach & Customer Acquisition
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The Advanced Certificate in Google Ads Reach & Customer Acquisition is a comprehensive course designed to equip learners with the skills needed to excel in digital marketing. This certification focuses on mastering Google Ads, a critical tool for reaching and acquiring customers in today's digital landscape.

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AboutThisCourse

In this course, learners will gain in-depth knowledge of Google Ads strategies, from campaign creation and management to optimization and analysis. They will also learn how to leverage Google's advertising platform to reach their target audience, increase brand awareness, and drive customer acquisition. This certification is essential for anyone looking to advance their career in digital marketing or advertising. With the growing demand for skilled digital marketers, this course provides learners with the skills and knowledge needed to succeed in this competitive field. By earning this certification, learners will demonstrate their expertise in Google Ads and their ability to drive results for their organization.

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CourseDetails

• Advanced Google Ads Reach & Customer Acquisition Strategies
• Google Ads Account Structure & Best Practices
• Keyword Research & Analysis for Google Ads Campaigns
• Creating & Optimizing Google Ads for Display & Video Campaigns
• Google Ads for Shopping Campaigns: Setup & Management
• Advanced Google Ads Bid Strategies & Budget Allocation
• Google Ads Attribution Modeling & Conversion Tracking
• Remarketing & Audience Targeting in Google Ads
• Measuring & Reporting Google Ads Performance
• Advanced Google Ads Troubleshooting & Ongoing Optimization

CareerPath

In the ever-evolving digital landscape, the Advanced Certificate in Google Ads Reach & Customer Acquisition offers professionals a competitive edge. This program focuses on high-demand skills related to Google Ads, equipping learners to effectively reach target audiences and drive customer acquisition. The UK job market is ripe with opportunities for professionals holding an Advanced Certificate in Google Ads Reach & Customer Acquisition. Roles directly tied to this certification include: - Digital Marketing Specialist: These professionals oversee digital marketing strategies, combining Google Ads expertise with social media, SEO, and content marketing techniques. The average salary in the UK ranges from £24,000 to £40,000 per year. - PPC Specialist: As Google Ads experts, PPC specialists manage paid advertising campaigns to increase visibility, generate leads, and drive sales. The average salary in the UK ranges from £22,000 to £40,000 per year. - Google Ads Expert: These professionals focus solely on Google Ads, optimizing ad campaigns and managing budgets to improve reach and return on investment. The average salary in the UK ranges from £25,000 to £45,000 per year. - SEO Specialist: While not directly tied to Google Ads, these professionals work with organic search results. SEO specialists benefit from understanding Google Ads best practices, as this knowledge can improve overall search performance. The average salary in the UK ranges from £20,000 to £40,000 per year. - Social Media Manager: While primarily concerned with social media platforms, understanding Google Ads can improve targeted advertising efforts and overall digital marketing success. The average salary in the UK ranges from £20,000 to £40,000 per year. With this Advanced Certificate, professionals can tap into the power of Google Ads and enhance their career prospects in the digital marketing space. The 3D pie chart below illustrates the potential roles available and their respective prominence in the industry:

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN GOOGLE ADS REACH & CUSTOMER ACQUISITION

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London School of International Business (LSIB)

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05 May 2025

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