Professional Certificate in Google Ads: Reach & Scalability

Name: Professional Certificate in Google Ads: Reach & Scalability
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The Professional Certificate in Google Ads: Reach & Scalability is a vital course for individuals seeking to enhance their digital marketing skills. This program focuses on Google Ads, a platform used by over <a href="https://www.

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AboutThisCourse

statista.com/statistics/277874/number-of-google-advertising-customers/">1.2 million businesses worldwide. The course equips learners with the skills to create and optimize Google Ads campaigns, reach potential customers, and scale business operations. It covers search, display, and video advertising, providing a comprehensive understanding of Google's advertising tools. Upon completion, learners will have a portfolio to showcase their skills to potential employers. In an era where digital marketing jobs are in high demand, this certificate can significantly enhance one's career prospects. It's a powerful tool for marketers, small business owners, or anyone looking to excel in the digital advertising industry.

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CourseDetails

• Unit 1: Introduction to Google Ads: Understanding the Basics
• Unit 2: Setting Up a Google Ads Account: Best Practices
• Unit 3: Keyword Research: Finding the Right Search Terms
• Unit 4: Creating Effective Google Ads Campaigns
• Unit 5: Designing High-Performing Ad Groups
• Unit 6: Writing Compelling Ad Copy for Google Ads
• Unit 7: Optimizing Ad Extensions for Increased Visibility
• Unit 8: Analyzing and Understanding Google Ads Metrics
• Unit 9: Advanced Bid Strategies: Automated and Manual Bidding
• Unit 10: Scaling Google Ads Campaigns: Strategies and Techniques

CareerPath

The Professional Certificate in Google Ads: Reach & Scalability is an excellent way to specialize in paid digital advertising. With the increasing demand for online advertising and marketing, businesses are constantly looking for skilled professionals to manage and optimize their Google Ads campaigns. In the UK, PPC Specialists, Google Ads Managers, and Digital Marketing Managers are three primary roles that require Google Ads expertise. Let's dive into their job market trends, salary ranges, and skill demands through our 3D pie chart. * **PPC Specialist**: With a 60% share of the Google Ads job market, PPC Specialists are responsible for managing and optimizing client or company Google Ads campaigns. They create ad copy, analyze keywords, and monitor campaign performance to maximize ROI. * **Google Ads Manager**: Holding a 30% share, Google Ads Managers are usually mid-to-senior-level professionals who oversee Google Ads campaigns. They manage teams, set strategies, and ensure that all campaigns meet their KPIs. * **Digital Marketing Manager**: With a 10% share, Digital Marketing Managers are high-level professionals responsible for developing and implementing comprehensive digital marketing strategies. Google Ads skills are essential for them to optimize campaigns and improve online visibility. These roles are not only in demand, but they also offer competitive salary ranges, making the Professional Certificate in Google Ads: Reach & Scalability a valuable investment in your career.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN GOOGLE ADS: REACH & SCALABILITY

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London School of International Business (LSIB)

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05 May 2025

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