Professional Certificate in Click-Through & SEO

Name: Professional Certificate in Click-Through & SEO
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The Professional Certificate in Click-Through & SEO is a comprehensive course designed to equip learners with essential skills for digital marketing success. This program focuses on two critical areas: click-through rate (CTR) optimization and search engine optimization (SEO).

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AboutThisCourse

With the ever-growing importance of online presence and visibility, this certificate course is in high demand across industries. Learners will gain a deep understanding of how search engines work, enabling them to create and implement effective SEO strategies that drive organic traffic and improve CTRs. Throughout the course, participants will develop practical skills in keyword research, on-page optimization, link building, and content strategy. These skills are vital for career advancement in digital marketing, providing learners with the competitive edge they need to excel in this dynamic field.

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CourseDetails

• Unit 1: Introduction to Click-Through & SEO
• Unit 2: Understanding Search Engine Optimization (SEO)
• Unit 3: Keyword Research and Analysis
• Unit 4: On-Page Optimization Techniques
• Unit 5: Off-Page Optimization Strategies
• Unit 6: Click-Through Rate (CTR) Optimization
• Unit 7: Local SEO and Google My Business
• Unit 8: SEO Analytics and Reporting
• Unit 9: Advanced SEO Techniques
• Unit 10: Mobile SEO and Accelerated Mobile Pages (AMP)

CareerPath

The 3D pie chart above displays the job market trends for professionals in the UK with a focus on Click-Through & SEO. The primary roles illustrated are SEO Specialist, Click-Through Optimizer, and Data Analyst, each represented with a distinct color. The data shows that SEO Specialists hold a significant portion (45%) of the market, followed closely by Click-Through Optimizers (30%) and Data Analysts (25%). This suggests a robust demand for professionals who can optimize both click-through rates and search engine rankings in today's digital landscape. As a career path and data visualization expert, I recommend diving into this rewarding field by pursuing a Professional Certificate in Click-Through & SEO. With the right skills and knowledge, you can excel in any of these roles and contribute to a variety of industries.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN CLICK-THROUGH & SEO

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London School of International Business (LSIB)

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05 May 2025

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