Executive Development Programme in Black Friday SMS for Retail Leaders

Name: Executive Development Programme in Black Friday SMS for Retail Leaders
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The Executive Development Programme in Black Friday SMS for Retail Leaders is a certificate course designed to empower retail leaders with the skills to drive successful Black Friday sales campaigns through SMS marketing. This program highlights the importance of SMS marketing in today's retail landscape and the crucial role it plays during Black Friday sales events.

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AboutThisCourse

With the growing demand for effective digital marketing strategies in the retail industry, this course provides learners with essential skills to leverage SMS marketing to reach customers directly, increase sales, and build customer loyalty. The course covers best practices for SMS marketing, data analysis, customer segmentation, and campaign optimization, among other topics. By completing this program, learners will be equipped with the skills and knowledge necessary to lead successful Black Friday SMS marketing campaigns, setting themselves apart as innovative and data-driven retail leaders. This course is an excellent opportunity for professionals looking to advance their careers in the retail industry and stay ahead of the competition.

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CourseDetails

• Understanding Black Friday: Overview of the Black Friday phenomenon, its history, and importance in retail. Analyzing consumer behavior and expectations during Black Friday.
• SMS Marketing Basics: Overview of SMS marketing, including legal and ethical considerations, SMS best practices, and creating engaging SMS campaigns.
• Planning a Black Friday SMS Strategy: Defining goals, segmenting audiences, and crafting a calendar of SMS messages for Black Friday.
• Creating Compelling SMS Content: Writing effective SMS copy, creating urgency, and incorporating visuals and rich media.
• Optimizing SMS Delivery: Understanding delivery rates, managing opt-ins and opt-outs, and troubleshooting common delivery issues.
• Measuring Black Friday SMS Success: Analyzing key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and revenue generated.
• Scaling Black Friday SMS Campaigns: Tools and techniques for managing large-scale SMS campaigns, including automation, integrations, and workflows.
• Case Studies in Black Friday SMS: Analysis of successful Black Friday SMS campaigns from leading retailers, including key learnings and best practices.
• Future of SMS Marketing: Exploring emerging trends and technologies in SMS marketing, and their potential impact on Black Friday campaigns.

Note: This list of units is designed to provide a comprehensive overview of Black Friday SMS marketing for retail leaders. The actual content and sequence of units may vary depending on the needs and goals of the program.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BLACK FRIDAY SMS FOR RETAIL LEADERS

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London School of International Business (LSIB)

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05 May 2025

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