Global Certificate in Facebook Ads: Data-Driven Strategies

Name: Global Certificate in Facebook Ads: Data-Driven Strategies
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The Global Certificate in Facebook Ads: Data-Driven Strategies is a comprehensive course that empowers learners with the skills to create effective and results-driven Facebook ad campaigns. This certification is crucial in today's digital age, where businesses are increasingly leveraging social media for marketing and customer engagement.

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AboutThisCourse

The course covers essential topics such as Facebook Ads Manager, audience targeting, campaign optimization, and data analysis. With the growing demand for digital marketing professionals, this course provides learners with a competitive edge in the job market. It equips them with the skills to design and implement successful Facebook ad strategies that drive business growth and revenue. By the end of the course, learners will have a solid understanding of how to use data-driven insights to inform their Facebook ad campaigns, making them more attractive to potential employers and clients.

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CourseDetails

• Unit 1: Introduction to Facebook Ads - Overview of Facebook Ads, benefits, and key terminology.
• Unit 2: Facebook Ads Manager - Setting up and navigating the Facebook Ads Manager interface.
• Unit 3: Audience Research and Insights - Utilizing Facebook Audience Insights for data-driven targeting.
• Unit 4: Campaign Objectives and Ad Formats - Choosing the right campaign objectives and ad formats for your goals.
• Unit 5: Custom Audiences and Lookalike Audiences - Creating and leveraging custom and lookalike audiences.
• Unit 6: Budgeting and Bid Strategies - Optimizing ad spend with budgeting and bidding techniques.
• Unit 7: Ad Placement and Delivery - Maximizing ad reach with strategic placement and delivery options.
• Unit 8: Performance Monitoring and Optimization - Analyzing ad performance and implementing optimization strategies.
• Unit 9: Scaling and Automation - Scaling your ad campaigns and automating processes for efficiency.
• Unit 10: Facebook Pixel and Conversion Tracking - Implementing and managing the Facebook pixel for conversion tracking.

CareerPath

The Global Certificate in Facebook Ads is a valuable asset for professionals in various digital marketing roles. The demand for experts with data-driven strategies in Facebook Ads has been on the rise in the UK, as businesses aim to maximize their return on ad spend. This section highlights the job market trends and the percentage of professionals in each role utilizing Facebook Ads data-driven strategies: 1. **Facebook Ads Specialist** (45%): With a growing emphasis on paid social strategies, Facebook Ads Specialists are increasingly leveraging data-driven approaches to optimize campaigns, target audiences, and measure performance. 2. **Digital Marketing Manager** (30%): Utilizing Facebook Ads as part of a broader digital marketing strategy has become essential for managers to effectively allocate budget, analyze performance, and manage marketing teams. 3. **PPC Specialist** (15%): PPC Specialists incorporate Facebook Ads into their skillset to expand their reach, diversify their ad platforms, and improve cross-channel performance analysis. 4. **Social Media Manager** (10%): Social Media Managers employ data-driven strategies in Facebook Ads to manage and optimize their brand's social presence, create engaging content, and foster community growth.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN FACEBOOK ADS: DATA-DRIVEN STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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