Certificate in Digital Marketing & ROI Essentials

Name: Certificate in Digital Marketing & ROI Essentials
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The Certificate in Digital Marketing & ROI Essentials is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This course focuses on return on investment (ROI) essentials, making it invaluable in the data-driven marketing landscape.

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AboutThisCourse

In today's digital age, the demand for skilled digital marketing professionals is at an all-time high. By earning this certificate, you'll enhance your career prospects and demonstrate your commitment to staying updated on the latest industry trends. This course covers a wide range of topics, including social media, content marketing, email marketing, analytics, and search engine optimization. Through hands-on experience, you'll gain the confidence to develop and implement effective digital marketing strategies that drive ROI. Invest in your professional growth and stay ahead of the competition with the Certificate in Digital Marketing & ROI Essentials.

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CourseDetails

• Introduction to Digital Marketing
• Understanding Digital Channels: Website, SEO, Email, Social Media, PPC
• Digital Marketing Strategy and Planning
• Content Marketing and Content Creation
• Social Media Marketing and Optimization
• Search Engine Marketing and Optimization (SEO & SEM)
• Google Analytics and Measuring Performance
• Conversion Rate Optimization (CRO)
• Email Marketing and Automation
• Digital Marketing ROI and Attribution

CareerPath

The Certificate in Digital Marketing & ROI Essentials program prepares students to excel in today's data-driven marketing landscape. With a focus on job market trends, industry-relevant skills, and competitive salary ranges, this program is designed to provide students with a comprehensive understanding of digital marketing strategies and their real-world applications. 1. Digital Marketing Manager (35%): As a digital marketing manager, you'll lead a team of marketing professionals in executing digital marketing campaigns that drive growth and revenue. With a median salary of £45,000 in the UK, this role demands expertise in various digital marketing channels, including SEO, content marketing, social media, and PPC. 2. SEO Specialist (25%): SEO specialists optimize websites for search engines, driving organic traffic and increasing online visibility. This role requires a strong understanding of on-page and off-page optimization techniques, keyword research, and technical SEO best practices. UK-based SEO specialists earn an average salary of £34,000. 3. Content Marketing Specialist (20%): Content marketing specialists focus on creating and distributing valuable content to attract and engage a target audience. This role demands strong writing and editing skills, content strategy development, and an understanding of SEO best practices. Content marketing specialists in the UK typically earn £30,000. 4. Social Media Manager (15%): Social media managers develop and execute social media strategies to boost brand awareness, increase engagement, and drive website traffic. This role involves content creation, community management, and social media advertising. Social media managers in the UK earn an average salary of £28,000. 5. PPC Specialist (5%): PPC specialists manage paid search campaigns to maximize ROI and generate leads. This role requires expertise in keyword research, ad copywriting, bid management, and conversion tracking. PPC specialists in the UK typically earn £26,000.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN DIGITAL MARKETING & ROI ESSENTIALS

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London School of International Business (LSIB)

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05 May 2025

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