Executive Development Programme in Marketing ROI & Customer Experience

Name: Executive Development Programme in Marketing ROI & Customer Experience
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The Executive Development Programme in Marketing ROI & Customer Experience is a certificate course designed to empower professionals with the essential skills for career advancement. This program emphasizes the importance of measuring marketing return on investment (ROI) and improving customer experience, both of which are critical in today's data-driven business environment.

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AboutThisCourse

With the increasing demand for professionals who can demonstrate the financial impact of marketing initiatives, this course provides learners with the tools and techniques to measure and optimize marketing ROI. Additionally, it highlights the significance of customer experience as a key differentiator in a highly competitive market and teaches learners how to design and implement customer-centric strategies. By completing this program, learners will be equipped with the skills to drive marketing efficiency, improve customer satisfaction, and ultimately, contribute to business growth. This makes the course an excellent investment for marketing professionals, business leaders, and anyone looking to enhance their strategic decision-making capabilities.

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CourseDetails

• Understanding Marketing ROI & Its Importance
• Customer Experience: Definition, Key Components & Benefits
• Measuring Customer Experience & Its Impact on Marketing ROI
• Strategies to Improve Customer Experience & Boost Marketing ROI
• Personalization in Marketing: Maximizing ROI & Customer Experience
• Multi-Channel Marketing: Maximizing ROI & Customer Experience
• Data-Driven Marketing: Leveraging Analytics for Improved ROI & Customer Experience
• Customer Loyalty & Advocacy: Building a Stronger ROI
• Case Studies: Successful Marketing ROI & Customer Experience Strategies

CareerPath

The **Executive Development Programme in Marketing ROI & Customer Experience** is a comprehensive course designed to equip marketing professionals with the necessary skills to optimize marketing investments and enhance customer experiences. This section features a 3D pie chart highlighting the significance of various roles in the industry. The five primary roles represented in the chart include: 1. **Marketing Analytics Manager**: This role involves analyzing marketing data and using insights to inform strategic decisions, with a salary range typically between £40,000 and £70,000. 2. **Digital Marketing Manager**: As the title suggests, this role focuses on digital marketing strategies and execution, with salaries ranging between £35,000 and £60,000. 3. **Customer Experience Manager**: This role involves developing and implementing customer experience strategies to improve loyalty and satisfaction, with salaries between £35,000 and £65,000. 4. **CRM Manager**: In charge of managing customer relationships, this role requires a deep understanding of CRM platforms and strategies, with salary ranges between £30,000 and £60,000. 5. **Marketing ROI Specialist**: This role involves measuring and optimizing marketing ROI, with salaries ranging between £35,000 and £60,000. The demand for these skills in the UK market is continuously growing, with organizations recognizing the importance of data-driven marketing and exceptional customer experiences.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING ROI & CUSTOMER EXPERIENCE

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London School of International Business (LSIB)

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05 May 2025

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