Certificate in Next-Gen Attribution

Name: Certificate in Next-Gen Attribution
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The Certificate in Next-Gen Attribution is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving field of marketing analytics. This course focuses on the importance of data-driven decision-making, providing learners with the tools and techniques necessary to measure the impact of marketing campaigns across multiple channels and devices.

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AboutThisCourse

In today's digital age, understanding customer behavior and attributing conversions to specific touchpoints is critical for business success. This course is in high demand across various industries, as companies strive to make sense of their marketing data and optimize their ROI. By completing this course, learners will gain a deep understanding of next-generation attribution models and how to apply them in real-world scenarios. They will also develop advanced skills in data analysis, modeling, and visualization, making them highly valuable to employers and well-positioned for career advancement in marketing analytics and related fields.

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CourseDetails

• Multi-Touch Attribution
• Fractional Attribution
• Cross-Device Attribution
• Data-Driven Attribution
• Marketing Mix Modeling
• Digital Attribution Models
• TV Attribution
• Attribution Modeling Strategies
• Measuring Attribution Success
• Predictive Analytics in Attribution

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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CERTIFICATE IN NEXT-GEN ATTRIBUTION

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London School of International Business (LSIB)

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05 May 2025

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