Global Certificate in Emerging Ad Technologies

Name: Global Certificate in Emerging Ad Technologies
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Global Certificate in Emerging Ad Technologies: This certificate course is a comprehensive program designed to empower learners with the latest advertising technologies reshaping the digital marketing landscape. The course emphasizes the importance of staying updated with innovative ad tech, bridging the gap between traditional marketing and data-driven strategies.

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AboutThisCourse

In an era of increased industry demand for experts skilled in cutting-edge ad technologies, this course equips learners with essential skills to thrive in their careers. Topics include programmatic advertising, AI-powered targeting, cross-channel marketing, and data analytics. Through hands-on experiences and real-world applications, learners will master the art of creating engaging ad campaigns that deliver results. Upon completion, learners will be prepared to meet the growing needs of businesses seeking professionals who can effectively leverage emergent ad technologies for optimal marketing performance. Career advancement opportunities abound for those who demonstrate expertise in this rapidly evolving field.

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CourseDetails

• Fundamentals of Emerging Ad Technologies: Understanding the latest trends and innovations in digital advertising, including programmatic advertising, real-time bidding, and ad exchanges.
• Data Analytics for Advertising: Analyzing and interpreting data to make informed decisions about ad campaigns, including the use of data management platforms (DMPs) and demand-side platforms (DSPs).
• Cross-Channel Advertising Strategies: Developing and implementing effective cross-channel advertising campaigns, including the use of social media, mobile, and video advertising.
• Mobile Advertising Technologies: Understanding the unique challenges and opportunities of mobile advertising, including the use of location-based services, in-app advertising, and mobile ad networks.
• Video Advertising Technologies: Exploring the latest trends and innovations in video advertising, including the use of programmatic advertising, connected TV, and addressable TV.
• Attribution Modeling in Advertising: Analyzing and measuring the effectiveness of ad campaigns using attribution modeling, including the use of multi-touch attribution and fractional attribution.
• Ad Fraud Prevention: Identifying and preventing ad fraud, including the use of fraud detection tools and best practices for ad verification.
• Privacy and Compliance in Advertising: Ensuring compliance with privacy regulations, including GDPR and CCPA, and understanding the impact of ad blocking and privacy-focused browsers.

Note: The above list of units is not exhaustive and can be modified based on the specific requirements of the Global Certificate in Emerging Ad Technologies.

CareerPath

In the ever-evolving landscape of digital marketing, staying ahead of the curve in emerging ad technologies has become crucial for professionals in the field. This Global Certificate in Emerging Ad Technologies focuses on the most sought-after roles, backed by current job market trends and salary ranges in the UK. - **AI Specialist**: As artificial intelligence becomes increasingly integrated into advertising, AI Specialists continue to be in high demand, commanding an average salary of £50,000 to £90,000. - **Data Scientist**: With the rise of data-driven marketing, Data Scientists are essential in leveraging insights and analytics to optimize campaigns, earning an average salary of £45,000 to £80,000. - **Cloud Architect**: As more companies transition to cloud infrastructure, Cloud Architects play a vital role in managing and securing these platforms, earning an average salary of £60,000 to £120,000. - **Cybersecurity Analyst**: With increasing concerns over online privacy and security, Cybersecurity Analysts are vital in protecting critical ad technology infrastructure, earning an average salary of £40,000 to £80,000. - **AR/VR Developer**: Augmented and virtual reality technologies are shaping the future of advertising, and developers in this field can expect an average salary of £35,000 to £70,000. - **Blockchain Developer**: With the rise of cryptocurrencies and decentralized applications, Blockchain Developers are becoming increasingly important, earning an average salary of £50,000 to £100,000. This Global Certificate in Emerging Ad Technologies is designed to equip professionals with the necessary skills to excel in these high-growth roles, keeping them at the forefront of the digital marketing industry. By investing in this certificate, you'll be well on your way to a successful and rewarding career in the ever-evolving ad tech landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN EMERGING AD TECHNOLOGIES

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London School of International Business (LSIB)

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05 May 2025

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