Global Certificate in Strategic Retargeting for E-commerce

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The Global Certificate in Strategic Retargeting for E-commerce is a comprehensive course designed to empower learners with advanced retargeting strategies to boost online sales and enhance customer engagement. This certification is crucial in today's digital marketing landscape, where e-commerce businesses demand experts who can effectively re-engage potential customers and maximize return on ad spend.

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AboutThisCourse

Through this course, learners will gain essential skills in building dynamic retargeting campaigns, using cutting-edge tools and platforms, and mastering data-driven audience segmentation and personalization. By understanding the nuances of retargeting, professionals can significantly impact e-commerce businesses' growth and revenue. Moreover, these skills are highly sought after by employers, offering learners a competitive edge in their careers. Upon completion, learners will be equipped with the knowledge and expertise to craft and implement strategic retargeting campaigns, making them valuable assets in e-commerce, digital marketing, or advertising agencies.

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โ€ข Strategic Retargeting Fundamentals: Understanding the basics of retargeting, its importance in e-commerce, and how it fits into the overall marketing strategy.
โ€ข Audience Segmentation: Identifying and segmenting website visitors, creating specific buyer personas, and tracking their online behavior.
โ€ข Retargeting Campaign Setup: Configuring ad platforms, creating ads, setting budgets, and tracking performance.
โ€ข Behavioral Triggers: Utilizing audience behavior to create dynamic and personalized marketing messages.
โ€ข Retargeting Channels: Exploring various retargeting channels and understanding how to optimize campaigns for each one.
โ€ข Attribution Modeling: Assigning credit to marketing channels that contribute to conversions and understanding the role of retargeting in the customer journey.
โ€ข Retargeting Best Practices: Adhering to industry best practices, ethical guidelines, and legal requirements.
โ€ข Retargeting Analytics: Analyzing and interpreting campaign performance data, identifying trends, and making data-driven decisions.
โ€ข Cross-Device Retargeting: Understanding how to reach customers across multiple devices and platforms.
โ€ข Scaling Retargeting Campaigns: Expanding successful retargeting campaigns, increasing ad spend, and improving ROAS.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN STRATEGIC RETARGETING FOR E-COMMERCE
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London School of International Business (LSIB)
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05 May 2025
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