Global Certificate in Cross-Channel Ad Measurement

Name: Global Certificate in Cross-Channel Ad Measurement
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The Global Certificate in Cross-Channel Ad Measurement is a comprehensive course that equips learners with essential skills for measuring advertising effectiveness across various channels. In today's multi-platform digital world, understanding cross-channel ad measurement is crucial for making informed marketing decisions.

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AboutThisCourse

This course is designed to meet the growing industry demand for professionals who can accurately measure ad performance and optimize campaigns. Learners will gain hands-on experience with industry-standard tools and methodologies, enabling them to provide valuable insights and drive business growth. By completing this course, learners will not only demonstrate their expertise in cross-channel ad measurement but also enhance their career prospects. This certification is a testament to a learner's commitment to staying up-to-date with the latest industry trends and best practices, making them a valuable asset to any organization.

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• Cross-Channel Ad Measurement Fundamentals — Understanding the basics of measuring ad performance across multiple channels, including display, video, social media, and search. • Multi-Touch Attribution — Learning how to allocate credit to various marketing touchpoints leading to a conversion, giving a more comprehensive view of the customer journey. • Cross-Device Tracking — Exploring the challenges and solutions for tracking users across multiple devices, enabling a seamless understanding of user behavior. • Data Integration & Management — Mastering the process of combining data from various sources, ensuring data accuracy and consistency for better decision-making. • Advanced Analytics Techniques — Diving into advanced statistical methods and machine learning algorithms to unveil hidden patterns and trends in cross-channel ad data. • Cross-Channel Ad Measurement Tools — Familiarizing with popular ad measurement platforms and tools, such as Google Analytics, Adobe Analytics, and Facebook Analytics. • Data Visualization & Reporting — Presenting cross-channel ad measurement data effectively using charts, graphs, and dashboards to inform stakeholders. • Privacy & Compliance Considerations — Understanding the legal and ethical aspects of cross-channel ad measurement, including data privacy laws and regulations. • A/B Testing & Optimization — Learning how to conduct A/B tests and optimize ad campaigns based on cross-channel measurement data.

CareerPath

In the cross-channel ad measurement field, several roles are in high demand in the UK, with digital marketing managers, marketing analysts, marketing coordinators, SEO specialists, and PPC specialists topping the list. The Google Charts 3D pie chart below showcases the percentage distribution of these roles in the industry: Digital Marketing Manager: As a leader in the marketing team, digital marketing managers are responsible for creating and implementing digital marketing strategies, with a focus on optimizing ad performance and ROI. This role typically requires experience in SEO, PPC, content marketing, and social media, as well as a solid understanding of data analysis and reporting tools. The UK job market is currently offering an average salary range of £35,000 to £60,000 per year for this position. Marketing Analyst: Marketing analysts collect, analyze, and interpret data to help businesses optimize their marketing strategies. They use various data visualization tools and techniques to create visualizations that present data in an easy-to-understand format, often working closely with cross-functional teams. The UK job market is offering an average salary range of £25,000 to £45,000 per year for this role. Marketing Coordinator: Marketing coordinators assist marketing managers in executing marketing campaigns and strategies. They collaborate with creative teams and stakeholders, ensuring that all aspects of marketing campaigns are on-brand and on-schedule. The UK job market typically offers a salary range of £18,000 to £30,000 per year for marketing coordinators. SEO Specialist: SEO specialists focus on optimizing websites to improve search engine rankings and visibility. They use a variety of tactics, ranging from keyword research and metadata optimization to content creation and link building. This role requires a comprehensive understanding of search engine algorithms and best practices. The UK job market offers an average salary range of £20,000 to £45,000 per year for SEO specialists. PPC Specialist: PPC specialists manage pay-per-click advertising campaigns across various platforms, such as Google Ads and social media networks. They create ad copy, set up targeting, and analyze campaign performance to optimize ad spend and ROI. The UK job market typically offers a salary range of £22,000 to £50,000 per year for PPC specialists.

EntryRequirements

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN CROSS-CHANNEL AD MEASUREMENT

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London School of International Business (LSIB)

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05 May 2025

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