Professional Certificate in Programmatic and the Attention Economy

Name: Professional Certificate in Programmatic and the Attention Economy
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The Professional Certificate in Programmatic and the Attention Economy is a comprehensive course that addresses the rapidly evolving digital advertising landscape. This program is crucial in today's industry, where programmatic advertising has taken center stage, accounting for over 80% of digital display advertising in the US.

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AboutThisCourse

This course equips learners with the skills to navigate the complex world of programmatic advertising, teaching them how to optimize campaigns, use data effectively, and understand the attention economy. By the end of the course, learners will be able to develop and implement programmatic strategies, making them valuable assets in any marketing or advertising team. In an era where consumer attention is a scarce resource, understanding the attention economy is key to successful marketing. This course provides learners with the knowledge and skills to thrive in this competitive environment, leading to increased career advancement opportunities and higher earning potential.

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CourseDetails

• Introduction to Programmatic Advertising
• Understanding the Attention Economy
• Programmatic Platforms and Exchanges
• Data Management and Targeting in Programmatic
• Real-Time Bidding and Auction Dynamics
• Attention Metrics and Analytics
• Programmatic Creative and Personalization
• Fraud, Brand Safety, and Ad Verification
• Cross-Channel Programmatic Strategies
• Future Trends and Innovations in Programmatic

CareerPath

The programmatic job market is booming, offering exciting opportunities for professionals in the UK. Here's a 3D pie chart showcasing the most in-demand roles and their respective market shares. 1. **Programmatic Analyst**: Focusing on campaign performance, these professionals are essential for making data-driven decisions. With a 35% share, they're the most sought-after role in the industry. 2. **Demand Side Platform (DSP) Manager**: With a 25% share, DSP Managers manage automated ad-buying processes, optimizing ad placements and budget allocation. 3. **Data Scientist (Programmatic Focus)**: Data Scientists, specializing in programmatic advertising, hold a 20% share. They analyze vast datasets, generating insights to improve advertising strategies. 4. **Ad Operations Specialist**: These professionals manage ad operations, ensuring seamless campaign execution. They claim a 10% share in the programmatic job market. 5. **Marketing Data Analyst**: With a 10% share, Marketing Data Analysts collect, analyze, and interpret market data, helping businesses make informed decisions. In this dynamic and competitive field, the Professional Certificate in Programmatic and the Attention Economy can provide valuable insights and skills to excel in these roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN PROGRAMMATIC AND THE ATTENTION ECONOMY

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London School of International Business (LSIB)

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05 May 2025

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