Professional Certificate in Programmatic & Brand Safety

Name: Professional Certificate in Programmatic & Brand Safety
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The Professional Certificate in Programmatic & Brand Safety is a valuable course for digital marketing professionals. This certificate program focuses on programmatic advertising, a rapidly growing field that uses advanced technology to automate the buying and selling of ad inventory.

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AboutThisCourse

Learners will gain essential skills in programmatic advertising, including audience targeting, data-driven decision making, and campaign optimization. Brand safety is a critical concern in programmatic advertising, and this course covers best practices for ensuring that ads appear in brand-safe environments. With this certification, learners can demonstrate their expertise in programmatic advertising and brand safety, making them more attractive to employers and increasing their earning potential. As programmatic advertising continues to grow in importance, this certificate course is a must-have for any digital marketing professional looking to advance their career.

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CourseDetails

• Programmatic Advertising Fundamentals
• Real-Time Bidding (RTB) and Ad Exchanges
• Audience Targeting and Segmentation
• Brand Safety Strategies
• Programmatic Creative Solutions
• Measurement and Optimization in Programmatic
• Fraud Detection and Prevention
• Cross-Device and Multichannel Programmatic
• Legal and Compliance Considerations in Programmatic
• Future Trends and Innovations in Programmatic

CareerPath

The **Professional Certificate in Programmatic & Brand Safety** is a valuable credential for professionals seeking to specialize in this growing field. The demand for experts with programmatic skills is on the rise, as businesses increasingly rely on data-driven ad campaigns to reach their target audiences. Here's a visual representation of popular roles in this domain, based on job market trends, salary ranges, and skill demand in the UK: Programmatic Strategist: These professionals are responsible for developing, implementing, and managing programmatic campaigns. Their expertise lies in data analysis, automation, and media buying strategies. Brand Safety Analyst: Professionals in this role ensure that brands' advertisements appear in appropriate and safe environments, minimizing the risk of ad fraud or negative associations. Display & Programmatic Manager: This role involves managing a company's display and programmatic advertising efforts, including campaign planning, execution, and optimization. Data Engineer (Programmatic): Data Engineers in programmatic advertising focus on building and maintaining the data infrastructure required to manage large-scale, automated ad campaigns. Programmatic Campaign Manager: Campaign Managers work closely with clients, strategists, and data analysts to execute programmatic advertising campaigns and meet defined KPIs. These roles showcase the diverse opportunities available in the programmatic and brand safety field. With a **Professional Certificate in Programmatic & Brand Safety**, professionals can enhance their skills and increase their employability in this dynamic industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN PROGRAMMATIC & BRAND SAFETY

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London School of International Business (LSIB)

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05 May 2025

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