Global Certificate in Retail Data & Digital Marketing

Name: Global Certificate in Retail Data & Digital Marketing
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The Global Certificate in Retail Data & Digital Marketing is a comprehensive course designed to equip learners with essential skills for success in today's data-driven retail industry. This course is of utmost importance as it bridges the gap between traditional marketing and modern data analytics, providing a holistic understanding of retail digital marketing strategies.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this course offers a unique opportunity to gain industry-specific knowledge and skills. Learners will be able to analyze consumer behavior, leverage data insights, and develop effective digital marketing campaigns to drive sales and revenue. By the end of this course, learners will be equipped with the skills necessary to advance their careers in retail data and digital marketing. They will have a solid understanding of data analysis, customer relationship management, and digital marketing tools, making them highly valuable to potential employers.

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CourseDetails

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Unit 1: Introduction to Retail Data & Digital Marketing
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Unit 2: Data Analysis for Retail Decision Making
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Unit 3: Digital Marketing Channels in Retail
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Unit 4: Retail Customer Segmentation and Targeting
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Unit 5: Social Media Marketing in Retail
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Unit 6: Email Marketing and Marketing Automation in Retail
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Unit 7: Retail Data Visualization and Reporting
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Unit 8: Personalization in Retail Digital Marketing
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Unit 9: Metrics and Analytics in Retail Data & Digital Marketing
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Unit 10: Ethics and Data Privacy in Retail Data & Digital Marketing

CareerPath

In the UK, the retail data and digital marketing industry is booming, with exciting career paths in various roles. The 3D pie chart above illustrates the job market trends for four prominent positions in this field, highlighting the percentage of professionals employed in each role. Retail Data Analysts play a vital role in extracting and interpreting valuable insights from retail data, enabling businesses to make data-driven decisions. The demand for these professionals in the UK is strong, with a 30% share in the retail data and digital marketing job market. Digital Marketing Specialists are responsible for managing an organization's online presence and marketing initiatives, accounting for 40% of the industry's workforce. Their focus on digital channels and strategies helps companies reach their target audience effectively. E-commerce Managers oversee a company's online sales channels and work to optimize the user experience, driving growth and increasing revenue. This role represents a 20% share in the retail data and digital marketing landscape. Lastly, CRM & Email Marketing Coordinators manage customer databases and devise email marketing campaigns to nurture leads, build customer relationships, and boost conversions. This role holds a 10% share in the UK retail data and digital marketing job market. The Google Charts 3D pie chart demonstrates the diverse and expanding opportunities in the retail data and digital marketing sector, offering professionals a wide range of roles and specializations to choose from.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN RETAIL DATA & DIGITAL MARKETING

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London School of International Business (LSIB)

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05 May 2025

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