Executive Development Programme in Entertainment Design: Actionable Knowledge

• Fundamentals of Entertainment Design: An overview and introduction to the world of entertainment design, including its history, current trends, and future projections. This unit will cover primary keywords and essential concepts, providing a solid foundation for the rest of the course. • Design Thinking for Entertainment: This unit will delve into the design thinking process, a problem-solving approach that emphasizes empathy, experimentation, and iteration. Participants will learn how to apply this methodology to entertainment design projects, ensuring user-centric and innovative solutions. • Creative Leadership: Participants will explore the unique challenges and opportunities of leading creative teams in the entertainment industry. This unit covers topics such as communication, motivation, and decision-making, enabling learners to drive their teams towards success. • Branding and Identity Design for Entertainment: In this unit, participants will learn how to create strong and recognizable brands for entertainment properties. Topics will include visual identity systems, brand strategies, and storytelling techniques to engage and retain audiences. • User Experience (UX) Design: This unit will focus on the principles and practices of UX design in the entertainment industry. Participants will learn how to design intuitive and engaging user interfaces, optimize navigation, and create enjoyable experiences for users across various platforms. • Project Management for Entertainment Design: This unit will provide participants with the necessary skills to manage entertainment design projects effectively, from concept development to final execution. Topics covered include scheduling, budgeting, resource allocation, and risk management. • Collaboration and Interdisciplinary Teamwork: Participants will learn how to work effectively in interdisciplinary teams, fostering a collaborative environment and leveraging the strengths of each team member. This unit emphasizes communication, trust-building, and conflict resolution techniques to ensure successful project outcomes. • Research Methods and Trend Analysis: This unit will teach participants how to conduct effective research in the entertainment design industry, including trend analysis, user interviews, and data interpretation. Learners will gain actionable insights to inform their design decisions and stay ahead of industry developments. • Ethics and Inclusivity in Entertainment Design: This unit will address the ethical considerations and inclusivity principles that should guide entertainment design practices. Participants will learn how to create designs that cater to diverse audiences and uphold the highest standards