Global Certificate in Google Analytics: Marketing Frontiers

Name: Global Certificate in Google Analytics: Marketing Frontiers
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The Global Certificate in Google Analytics: Marketing Frontiers is a comprehensive course that equips learners with the essential skills needed to excel in today's data-driven marketing landscape. This industry-leading program, offered by Google, provides a deep dive into Google Analytics, a powerful tool used by businesses worldwide to analyze web traffic and user behavior.

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AboutThisCourse

In this course, learners gain hands-on experience in using Google Analytics to make data-driven decisions, optimize marketing campaigns, and drive business growth. The curriculum covers key topics such as data analysis, web optimization, and marketing strategy, making it an ideal choice for marketing professionals, business owners, and anyone looking to advance their career in the field. With a focus on real-world application and industry-standard best practices, this course is highly valued by employers and provides learners with a distinct competitive advantage in the job market. By completing this course, learners will have demonstrated their expertise in Google Analytics and their ability to leverage data to drive business success.

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CourseDetails

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Unit 1: Introduction to Google Analytics
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Unit 2: Setting up Google Analytics
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Unit 3: Understanding Google Analytics Reports
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Unit 4: Tracking User Behavior with Google Analytics
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Unit 5: Analyzing Traffic Sources with Google Analytics
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Unit 6: Conversion Tracking and Goal Setting
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Unit 7: Google Analytics for E-commerce
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Unit 8: Advanced Google Analytics Features
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Unit 9: Integrating Google Analytics with Other Marketing Tools
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Unit 10: Google Analytics Best Practices and Future Trends

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN GOOGLE ANALYTICS: MARKETING FRONTIERS

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London School of International Business (LSIB)

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05 May 2025

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