Executive Development Programme in Attribution and Performance Marketing

Name: Executive Development Programme in Attribution and Performance Marketing
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The Executive Development Programme in Attribution and Performance Marketing is a comprehensive certificate course designed to empower professionals with the latest strategies and tools in digital marketing. This program emphasizes the importance of data-driven decision-making, attribution modeling, and performance marketing to optimize ROI and enhance marketing effectiveness.

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AboutThisCourse

With the ever-growing demand for digital marketing expertise, this course equips learners with essential skills to advance their careers in a rapidly evolving industry. The curriculum covers key topics such as marketing analytics, customer journey mapping, cross-channel attribution, and programmatic advertising. By the end of the course, learners will be able to design, implement, and measure successful performance marketing campaigns, making them valuable assets in any organization's marketing team.

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CourseDetails

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Unit 1: Introduction to Attribution and Performance Marketing
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Unit 2: Understanding Attribution Models in Performance Marketing
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Unit 3: Multi-Touch Attribution: A Comprehensive Approach
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Unit 4: Data-Driven Attribution: Leveraging AI and Machine Learning
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Unit 5: Performance Marketing Metrics and KPIs
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Unit 6: Setting Up and Optimizing Attribution Models
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Unit 7: Cross-Channel Attribution: Bridging the Gap
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Unit 8: Advanced Analytics for Performance Marketing
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Unit 9: Case Studies: Successful Attribution and Performance Marketing Strategies
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Unit 10: Future Trends in Attribution and Performance Marketing

CareerPath

The Executive Development Programme in Attribution and Performance Marketing is a comprehensive course designed to equip professionals with the latest skills and trends in digital marketing. The programme covers various aspects of digital marketing, including attribution modeling, performance marketing, and data analysis. The UK job market is experiencing a surge in demand for professionals with expertise in attribution and performance marketing. According to recent data, the demand for Digital Marketing Managers has increased by 25%, with an average salary range of £40,000 to £70,000 per year. Performance Marketing Specialists are also in high demand, with a 20% increase in job openings, and an average salary range of £35,000 to £55,000 per year. Attribution Analysts are becoming increasingly important as businesses seek to understand the customer journey and optimize their marketing spend. The demand for Attribution Analysts has increased by 15%, with an average salary range of £30,000 to £50,000 per year. Data Scientists with a marketing focus are also in demand, with a 10% increase in job openings, and an average salary range of £50,000 to £80,000 per year. Finally, SEO and SEM specialists remain in high demand, with a 5% increase in job openings and an average salary range of £30,000 to £50,000 per year. The programme covers all these roles and provides students with the skills and knowledge needed to succeed in the ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ATTRIBUTION AND PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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