Advanced Certificate in Mobile Ad Targeting & Retargeting

Name: Advanced Certificate in Mobile Ad Targeting & Retargeting
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The Advanced Certificate in Mobile Ad Targeting & Retargeting is a comprehensive course that equips learners with essential skills for career advancement in the rapidly growing mobile advertising industry. This course emphasizes the importance of precise ad targeting and retargeting strategies, which are critical for maximizing ROI and user engagement in mobile marketing.

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AboutThisCourse

In this program, students learn how to leverage advanced data analytics, machine learning algorithms, and innovative ad formats to deliver highly targeted and personalized ad experiences. The curriculum covers key topics such as mobile user behavior analysis, cross-device tracking, real-time bidding, and attribution modeling. Given the increasing demand for mobile ad targeting and retargeting experts, this course provides learners with a valuable competitive edge in the job market. By mastering the latest techniques and best practices in mobile advertising, students can pursue rewarding careers in digital marketing, media buying, ad operations, and related fields.

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CourseDetails

• Advanced Mobile Ad Targeting Techniques
• Understanding User Segmentation in Mobile Advertising
• Mobile Retargeting: Strategies and Best Practices
• Mobile Ad Networks and Exchanges
• Cross-Device Targeting and Tracking
• Mobile Behavioral Analytics and Data-Driven Targeting
• Location-Based Targeting and Geofencing
• Mobile Programmatic Advertising and Real-Time Bidding
• Personalization in Mobile Ad Targeting

CareerPath

The Advanced Certificate in Mobile Ad Targeting & Retargeting is a valuable credential for professionals in the ever-evolving world of digital marketing. This certificate program equips learners with the skills and knowledge to excel in mobile ad targeting and retargeting, two critical aspects of contemporary marketing strategies. The 3D pie chart above illustrates the current job market trends in the UK for professionals with this advanced certificate. With the ever-increasing reliance on mobile devices for browsing and shopping, businesses are investing heavily in mobile ad targeting and retargeting campaigns. 1. Mobile Ad Targeting Specialist: 45% of the market demand Mobile ad targeting specialists are responsible for creating and implementing targeted mobile ad campaigns, reaching potential customers with personalized messages based on their browsing behavior, demographics, and location. These professionals must have a deep understanding of mobile platforms, user behavior, and ad targeting techniques to create successful campaigns. 2. Mobile Ad Retargeting Specialist: 30% of the market demand Mobile ad retargeting specialists focus on converting potential customers who have shown interest in a product or service but have not yet made a purchase. By delivering personalized ads to these users, retargeting specialists can remind and encourage them to complete their transactions. This role requires a solid understanding of ad retargeting platforms, analytics, and user psychology. 3. Mobile Ad Analytics Professional: 25% of the market demand Mobile ad analytics professionals are responsible for analyzing and interpreting data from mobile ad campaigns. Their insights help marketing teams optimize their strategies and improve campaign performance. These professionals must be proficient in data analysis, visualization, and reporting tools, as well as have a deep understanding of mobile marketing trends and best practices. With strong demand for skilled professionals in mobile ad targeting and retargeting, the Advanced Certificate in Mobile Ad Targeting & Retargeting offers a valuable opportunity to stay ahead in the competitive digital marketing landscape. By mastering these in-demand skills, professionals can unlock new career opportunities and contribute to the success of modern businesses.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN MOBILE AD TARGETING & RETARGETING

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London School of International Business (LSIB)

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05 May 2025

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