Executive Development Programme in Strategic Digital Marketing for Growth

Name: Executive Development Programme in Strategic Digital Marketing for Growth
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The Executive Development Programme in Strategic Digital Marketing for Growth is a certificate course designed to empower professionals with the latest digital marketing strategies. In today's fast-paced business environment, understanding digital marketing is crucial for career advancement and organizational growth.

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AboutThisCourse

This programme is in high industry demand as businesses continue to shift towards digital platforms for brand awareness, customer engagement, and revenue generation. The course equips learners with essential skills including SEO, content marketing, social media marketing, data analytics, and customer experience management. Through a combination of interactive lectures, real-world case studies, and hands-on experiences, learners will gain a comprehensive understanding of digital marketing principles and how to apply them to achieve business growth. By the end of the course, learners will be able to develop and implement effective digital marketing strategies, making them valuable assets in any industry.

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CourseDetails

• Unit 1: Introduction to Strategic Digital Marketing
• Unit 2: Digital Marketing Analytics and Data-Driven Decision Making
• Unit 3: Search Engine Optimization (SEO) and Content Marketing
• Unit 4: Paid Advertising Channels: PPC, Social Media, and Display Advertising
• Unit 5: Social Media Marketing and Influencer Engagement
• Unit 6: Email Marketing and Marketing Automation
• Unit 7: Mobile Marketing and App Store Optimization (ASO)
• Unit 8: Digital Marketing Strategy for E-commerce
• Unit 9: Customer Relationship Management (CRM) and Lifecycle Marketing
• Unit 10: Future Trends in Strategic Digital Marketing

CareerPath

The Executive Development Programme in Strategic Digital Marketing for Growth provides a comprehensive understanding of various digital marketing roles that are in high demand in today's job market. Digital marketing managers take the lead, accounting for 25% of the market. Search Engine Optimization (SEO) specialists follow closely, representing 20% of the demand. Content marketing specialists come next with 18% of the share, while social media managers account for 15%. Pay-Per-Click (PPC) specialists and analytics managers account for 12% and 10% of the demand, respectively. Our programme aligns with these industry trends, giving professionals a competitive edge in their digital marketing career paths. The 3D pie chart below showcases the percentage distribution of these roles based on job market data. The transparent background and lack of added background color allow for easy integration into any web page layout. The chart is also fully responsive and adapts to all screen sizes.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC DIGITAL MARKETING FOR GROWTH

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London School of International Business (LSIB)

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05 May 2025

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