Certificate in Advertising Platforms: Bid Management Strategies

Name: Certificate in Advertising Platforms: Bid Management Strategies
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The Certificate in Advertising Platforms: Bid Management Strategies is a comprehensive course that empowers learners with the essential skills needed to excel in digital advertising. In today's fast-paced and technology-driven world, the demand for experts in advertising platforms and bid management is at an all-time high.

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AboutThisCourse

This course focuses on teaching learners how to leverage advertising platforms such as Google Ads, Facebook Ads, and other demand-side platforms to maximize ROI and achieve business objectives. Through hands-on training and real-world examples, learners will gain a deep understanding of bid management strategies, audience targeting, and campaign optimization. By completing this course, learners will be equipped with the skills needed to drive successful advertising campaigns, making them highly valuable to employers in a variety of industries. Whether you're a marketing professional looking to advance your career or a business owner seeking to maximize your advertising efforts, this course is an invaluable investment in your professional growth.

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CourseDetails

• Bid Management Fundamentals
• Understanding Ad Auctions and Real-Time Bidding
• Keyword Research and Selection for Paid Advertising
• Ad Placements: Targeting Strategies and Options
• Bid Optimization Techniques for Maximum ROAS
• Ad Platforms: Google Ads, Facebook Ads, and Programmatic Advertising
• Campaign Setup and Structure for Effective Bid Management
• Ad Metrics and Analytics: Monitoring and Measuring Performance
• Advanced Bid Management Strategies for Competitive Markets
• Automated Bid Strategies and Machine Learning in Ad Platforms

CareerPath

This section features a 3D pie chart that highlights the role breakdown of the Certificate in Advertising Platforms: Bid Management Strategies, providing insights into various job market trends and skill demands in the UK. The chart is designed to be responsive and adapt to all screen sizes, ensuring a seamless experience for users. Each slice of the pie chart corresponds to a specific role, including Display & Video 360 Specialist, Google Ads Display Certified, Google Ads Search Certified, Programmatic Account Manager, DV360 Campaign Manager, DV360 Trading Desk Specialist, and others. The percentage values displayed in the chart are based on industry relevance and job market demand for these roles. To create the chart, we used Google Charts, a powerful data visualization library that offers a wide range of customization options. By setting the is3D option to true and defining the slices' color using the slices option, we were able to achieve the desired 3D effect and visual appeal. In summary, this 3D pie chart provides valuable insights into the Certificate in Advertising Platforms: Bid Management Strategies' role breakdown, offering users a clear and concise view of the industry's job market trends and skill demands.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN ADVERTISING PLATFORMS: BID MANAGEMENT STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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