Global Certificate in Mobile Marketing & Digital Transformation

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The Global Certificate in Mobile Marketing & Digital Transformation is a comprehensive course designed to empower professionals with the latest digital skills. In an era where mobile marketing drives business growth, this course's importance is paramount.

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AboutThisCourse

It caters to the surging industry demand for experts who can leverage mobile platforms for effective digital marketing. This certificate course equips learners with essential skills including mobile marketing strategy, app development, data analysis, and digital transformation management. It offers a unique blend of theoretical knowledge and practical applications, ensuring learners are industry-ready. By the end of the course, learners can expect improved career prospects, enhanced professional credibility, and the ability to lead digital transformation in their respective organizations.

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CourseDetails

• Mobile Marketing Fundamentals: Understanding the basics of mobile marketing, its importance, and how it fits into the larger digital marketing landscape.
• Mobile Marketing Channels: Exploring various mobile marketing channels such as SMS, MMS, push notifications, in-app messages, and mobile ads.
• Mobile App Marketing: Learning how to market mobile apps, including app store optimization, mobile ad networks, and user acquisition strategies.
• Mobile Web Optimization: Understanding how to optimize mobile websites for better user experience, search engine ranking, and conversion rates.
• Location-Based Marketing: Delving into the world of location-based marketing, including geofencing, beacons, and proximity marketing.
• Mobile Analytics and Attribution: Learning how to measure and analyze mobile marketing campaigns, and how to attribute conversions and revenue to specific channels and campaigns.
• Mobile Payment and Commerce: Understanding the basics of mobile payment and commerce, including mobile wallets, in-app purchases, and mobile point-of-sale systems.
• Digital Transformation and Mobile Strategy: Examining how mobile fits into the larger digital transformation landscape, and how to develop a comprehensive mobile strategy.
• Ethics and Privacy in Mobile Marketing: Discussing the ethical and privacy considerations in mobile marketing, including data privacy laws, user consent, and ethical use of location data.

Note: The above units can be adjusted and expanded based on the specific needs and requirements of the course and the target audience.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN MOBILE MARKETING & DIGITAL TRANSFORMATION
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London School of International Business (LSIB)
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05 May 2025
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