Advanced Certificate in Social Media Listening & Event KPIs

Name: Advanced Certificate in Social Media Listening & Event KPIs
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The Advanced Certificate in Social Media Listening & Event KPIs is a comprehensive course designed to equip learners with the essential skills required in today's digital marketing landscape. This course emphasizes the importance of social media listening in shaping marketing strategies, measuring brand health, and staying ahead of the competition.

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AboutThisCourse

In this age of big data, the ability to interpret and apply social media insights is increasingly vital. This course equips learners with the tools and techniques to analyze social media data, identify key performance indicators (KPIs), and make data-driven decisions. It also covers event KPIs, providing a holistic understanding of social media's role in event management and promotion. With the ever-growing demand for digital marketing professionals, this course offers a valuable opportunity for career advancement. By the end of the course, learners will be able to demonstrate a deep understanding of social media listening and KPIs, making them highly attractive to potential employers.

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CourseDetails

• Advanced Social Media Listening Techniques
• Social Media Monitoring Tools and Software
• Setting Up and Tracking Event KPIs
• Analyzing Social Media Data for Events
• Identifying Key Insights from Social Media Listening
• Event ROI Measurement through Social Media Listening
• Social Media Listening for Brand Reputation Management
• Influencer Marketing and Social Media Listening
• Social Media Listening for Competitive Analysis
• Best Practices in Social Media Listening & Event KPIs

CareerPath

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The Advanced Certificate in Social Media Listening & Event KPIs prepares professionals to excel in the booming digital marketing landscape. By focusing on data-driven insights and strategic event management, this program is tailored to meet the industry's increasing demand for skilled experts. 1. Social Media Listening Specialist (40%): As a primary role, Social Media Listening Specialists monitor and analyze online conversations to understand audience perceptions, preferences, and trends. They create data-driven strategies, ensuring brand growth and customer satisfaction. 2. Event KPIs Analyst (35%): Event KPIs Analysts measure and evaluate the performance of marketing events to optimize ROI. They rely on advanced data analysis techniques to track KPIs, such as attendee engagement, conversion rates, and cost per lead, providing valuable insights that drive event success. 3. Social Media Data Scientist (25%): Leveraging big data, Social Media Data Scientists uncover hidden insights and trends. With expertise in machine learning, statistical modeling, and data visualization, they help businesses make informed decisions, increasing brand visibility and maximizing marketing impact. These roles represent a snapshot of the ever-evolving digital marketing landscape, driven by data-centric strategies and real-time insights. Professionals with these certifications can expect competitive salary ranges, upskilling opportunities, and strong job market trends in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN SOCIAL MEDIA LISTENING & EVENT KPIS

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London School of International Business (LSIB)

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05 May 2025

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