Executive Development Programme in Market Intelligence & Strategy

Name: Executive Development Programme in Market Intelligence & Strategy
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The Executive Development Programme in Market Intelligence & Strategy is a certificate course designed to empower professionals with critical skills in market analysis and strategic planning. In an era of rapidly changing market dynamics, this course is more important than ever, providing learners with the ability to analyze market trends, understand customer needs, and develop data-driven strategies for business growth.

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AboutThisCourse

The course is in high demand across industries, as organizations recognize the value of market intelligence in driving business success. By enrolling in this programme, learners will gain a competitive edge, with the skills and knowledge necessary to make informed business decisions, predict market trends, and drive strategic initiatives. Through a combination of theoretical knowledge and practical applications, this course equips learners with essential skills for career advancement. Learners will develop a deep understanding of market research techniques, data analysis, and strategic planning, preparing them for leadership roles in their respective fields. Invest in your professional growth with the Executive Development Programme in Market Intelligence & Strategy, and unlock your full potential in the ever-evolving world of business.

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CourseDetails

• Market Intelligence Foundation
• Competitive Intelligence and Analysis
• Market Research Methods and Tools
• SWOT Analysis and Strategic Planning
• Market Trends and Forecasting
• Product Positioning and Portfolio Management
• Customer Intelligence and Relationship Management
• Data Analysis and Visualization for Market Intelligence
• Market Intelligence Laws and Ethics

CareerPath

In the ever-evolving business landscape, executives require a comprehensive understanding of Market Intelligence (MI) and Strategy. The Executive Development Programme in Market Intelligence & Strategy equips professionals with essential skills to identify market trends, analyze competition, and develop robust strategies for their organizations. To shed light on the relevance and opportunities in this domain, we present a 3D Pie Chart, highlighting four key roles in MI & Strategy. These roles, Market Research Analyst, Business Intelligence Analyst, Competitive Intelligence Analyst, and Strategy Consultant, reflect the growing need for professionals equipped with MI & Strategy skills in the UK job market. As a Market Research Analyst, you will focus on gathering and analyzing data to understand market dynamics, customer preferences, and competitor activities. The role requires strong analytical and communication skills, with a median salary ranging from £26,000 to £45,000 in the UK. Business Intelligence Analysts focus on extracting insights from organizational data sources. They help create data-driven strategies to improve business performance, with a median salary ranging from £30,000 to £60,000 in the UK. Competitive Intelligence Analysts monitor and analyze the competition, enabling organizations to stay ahead in their respective markets. With a median salary ranging from £30,000 to £70,000 in the UK, this role requires a deep understanding of the industry, competitors, and market trends. Lastly, Strategy Consultants develop long-term strategies for businesses, ensuring growth and sustainability. As a Strategy Consultant, you can expect a median salary ranging from £40,000 to £120,000 in the UK, depending on experience and expertise. This Executive Development Programme in Market Intelligence & Strategy offers a unique opportunity to excel in any of these roles, preparing professionals for an increasingly competitive and data-driven job market.

EntryRequirements

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ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET INTELLIGENCE & STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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