Professional Certificate in SEO and Google Analytics

Name: Professional Certificate in SEO and Google Analytics
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The Professional Certificate in SEO and Google Analytics is a comprehensive course that provides learners with essential skills for career advancement in digital marketing. This course focuses on teaching the best practices for search engine optimization (SEO) and using Google Analytics to monitor and improve website performance.

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AboutThisCourse

In today's digital age, businesses rely heavily on their online presence to reach customers and generate revenue. As a result, there is an increasing demand for professionals with a deep understanding of SEO and Google Analytics. This course equips learners with the skills to drive organic traffic, optimize website user experience, and measure the success of digital marketing campaigns. By completing this course, learners will be able to demonstrate their expertise in SEO and Google Analytics to potential employers, increasing their chances of career advancement. With a Professional Certificate in SEO and Google Analytics, learners can take advantage of the growing demand for digital marketing professionals and stand out in a competitive job market.

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CourseDetails

• SEO Fundamentals
• Keyword Research and Analysis
• On-Page Optimization Techniques
• Technical SEO: Site Speed, Mobile Optimization, and XML Sitemaps
• Off-Page Optimization and Link Building Strategies
• Local SEO and Google My Business
• SEO Content Strategy and Copywriting for Search Engines
• Google Analytics Basics
• Understanding Google Analytics Reports and Metrics
• Google Analytics Goal Setting and Conversion Tracking
• Advanced Google Analytics: Segments, Custom Dimensions, and Attribution Modeling
• SEO and Google Analytics Integration and Analysis
• SEO Trends and Future Developments

CareerPath

In the UK, the demand for SEO and Google Analytics professionals is growing, with a variety of roles and opportunities available in the job market. The Professional Certificate in SEO and Google Analytics is an excellent way to develop these in-demand skills and advance your career in digital marketing. Here's a sneak peek at the current landscape for three popular roles associated with this certificate: 1. **SEO Specialist**: With a 45% share of the market, SEO specialists focus on optimizing websites to improve search engine rankings and increase organic traffic. 2. **Google Analytics Specialist**: Representing 30% of the market, Google Analytics specialists analyze website data to measure performance and provide insights for marketing strategies. 3. **SEO & Google Analytics Manager**: Managers, accounting for 25% of the market, oversee SEO and Google Analytics initiatives, ensuring the success of digital marketing campaigns. The 3D pie chart above provides a visual representation of these roles and their relevance in the UK job market. By obtaining the Professional Certificate in SEO and Google Analytics, you'll enhance your expertise in these areas and position yourself as a valuable asset in today's digital-focused business landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN SEO AND GOOGLE ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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