Executive Development Programme in Creating a High-Growth Brand

Name: Executive Development Programme in Creating a High-Growth Brand
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The Executive Development Programme in Creating a High-Growth Brand is a certificate course that emphasizes the importance of building strong, differentiated brands to drive business success. In an era of rapid industry change and increasing competition, this programme equips learners with essential skills to create high-growth brands and stand out in the marketplace.

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AboutThisCourse

This course is designed for professionals in marketing, brand management, and business development, as well as entrepreneurs looking to build and grow their own brands. By completing this programme, learners will gain a comprehensive understanding of brand strategy, positioning, and messaging, as well as the latest trends and best practices in brand management. The course is highly relevant in today's industry, where a strong brand is critical to attracting and retaining customers, building brand loyalty, and driving long-term business growth. By completing this programme, learners will be well-positioned to advance their careers and make meaningful contributions to their organizations' branding efforts.

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CourseDetails

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Unit 1: Understanding Branding and its Importance in High-Growth Companies
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Unit 2: Conducting Market Research for High-Growth Brand Creation
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Unit 3: Identifying Target Audiences and Developing Customer Personas
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Unit 4: Defining Brand Values, Mission, and Vision
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Unit 5: Crafting a Compelling Brand Story and Messaging
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Unit 6: Designing a Visual Identity for High-Growth Brands
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Unit 7: Building a Strong Brand Online Presence and Digital Marketing Strategy
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Unit 8: Implementing Brand Consistency Across Channels and Touchpoints
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Unit 9: Measuring Brand Success and Making Data-Driven Decisions
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Unit 10: Maintaining and Evolving the Brand in a High-Growth Environment

CareerPath

In this Executive Development Programme, we focus on creating a High-Growth Brand with the following key roles: 1. **Product Manager:** A product manager is responsible for guiding the success of a product and leading the cross-functional team that's responsible for improving it. (25% of the chart) 2. **Brand Manager:** A brand manager ensures that a brand's identity is consistent and well-represented across all marketing channels. (20% of the chart) 3. **Marketing Manager:** A marketing manager oversees the planning, development, and execution of a marketing strategy. (18% of the chart) 4. **Data Analyst:** A data analyst interprets complex digital data and turns it into information which can inform strategic business decisions. (15% of the chart) 5. **UX Designer:** A UX designer is responsible for enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. (12% of the chart) 6. **Content Manager:** A content manager is responsible for the editorial direction of content and the management of web teams and content creation. (10% of the chart) These roles have been carefully selected to cover the most in-demand skills for a High-Growth Brand, based on job market trends and salary ranges in the UK. Each role has a significant impact on the success of a brand and contributes to its overall growth. By investing in these roles, your brand is sure to reach new heights.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN CREATING A HIGH-GROWTH BRAND

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London School of International Business (LSIB)

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05 May 2025

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