Certificate in Campaign Measurement: Advanced Techniques

Name: Certificate in Campaign Measurement: Advanced Techniques
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The Certificate in Campaign Measurement: Advanced Techniques is a comprehensive course designed to equip learners with the essential skills needed to excel in the data-driven marketing industry. This course focuses on the importance of measuring and analyzing marketing campaigns to optimize performance and maximize return on investment.

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AboutThisCourse

In today's digital age, the demand for professionals with advanced campaign measurement skills has never been higher. With this course, learners will gain a deep understanding of key performance indicators (KPIs), attribution modeling, and advanced analytics techniques to help them make data-driven decisions that drive business growth. By completing this course, learners will not only demonstrate their expertise in campaign measurement but also their commitment to staying up-to-date with the latest industry trends and best practices. This will give them a distinct advantage in the job market and help them advance their careers in marketing, analytics, and related fields.

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CourseDetails

• Unit 1: Introduction to Campaign Measurement & Evaluation
• Unit 2: Advanced Web Analytics Tools & Techniques
• Unit 3: Multi-Channel Attribution Models
• Unit 4: Predictive Analytics in Campaign Measurement
• Unit 5: Data Visualization & Reporting
• Unit 6: Conversion Rate Optimization (CRO)
• Unit 7: A/B Testing & Experimentation
• Unit 8: Marketing Mix Modeling (MMM)
• Unit 9: Customer Lifetime Value (CLV) Analysis
• Unit 10: Data Quality & Governance in Campaign Measurement

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN CAMPAIGN MEASUREMENT: ADVANCED TECHNIQUES

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London School of International Business (LSIB)

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05 May 2025

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