Global Certificate in Google Analytics for Tourism

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The Global Certificate in Google Analytics for Tourism is a comprehensive course designed to equip learners with essential skills in data analysis for the tourism industry. This certification highlights the importance of data-driven decision making in tourism businesses, making it highly relevant and in-demand in today's data-centric world.

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AboutThisCourse

By enrolling in this course, learners gain access to a wealth of knowledge and practical skills needed to analyze and interpret data using Google Analytics. They will learn how to track website traffic, user behavior, and marketing campaigns to optimize online presence and drive business growth. The course also covers advanced topics such as setting up and tracking goals, conversion rates, and e-commerce data. Upon completion, learners will be equipped with a powerful set of skills that can be applied in various tourism-related roles, such as marketing, revenue management, and digital strategy. This certification not only validates learners' expertise in Google Analytics but also demonstrates their commitment to staying up-to-date with the latest industry trends and best practices.

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CourseDetails

• Unit 1: Introduction to Google Analytics
• Unit 2: Setting up Google Analytics for Tourism Websites
• Unit 3: Understanding Basic Metrics and Dimensions
• Unit 4: Tracking User Behavior in Google Analytics
• Unit 5: Analyzing Traffic Sources in Google Analytics
• Unit 6: Conversion Tracking and Goal Setting
• Unit 7: Using Google Analytics to Improve User Experience
• Unit 8: Advanced Segmentation and Custom Reports
• Unit 9: Integrating Google Analytics with Google Ads
• Unit 10: Best Practices and Case Studies in Google Analytics for Tourism

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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GLOBAL CERTIFICATE IN GOOGLE ANALYTICS FOR TOURISM
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London School of International Business (LSIB)
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05 May 2025
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