Advanced Certificate Customer Relationship Management Transformation

Name: Advanced Certificate Customer Relationship Management Transformation
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The Advanced Certificate in Customer Relationship Management Transformation is a comprehensive course designed to empower professionals with the skills necessary to excel in the rapidly evolving field of CRM. This certificate course focuses on the importance of customer-centric strategies, data-driven insights, and technological innovations in transforming customer relationships.

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AboutThisCourse

In today's experience-driven economy, there is an increasing industry demand for skilled CRM specialists who can leverage data and technology to drive customer engagement, loyalty, and growth. This course equips learners with essential skills in CRM strategy, customer analytics, marketing automation, and digital transformation, ensuring they are well-prepared to meet this demand and advance their careers. By the end of this course, learners will have gained a deep understanding of CRM best practices, tools, and techniques, and will be able to apply these skills to drive business results and customer satisfaction. Whether you are a seasoned professional or just starting your career, this course will provide you with the knowledge and skills necessary to succeed in the dynamic world of CRM.

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CourseDetails

• CRM Transformation Strategy: Building a customer-centric approach, aligning CRM with business goals, and selecting the right transformation model.
• Customer Data Management: Data governance, data quality, data integration, and data analytics in CRM transformation.
• CRM Technology and Platforms: Overview of leading CRM platforms, AI and machine learning in CRM, and cloud-based solutions.
• CRM Process Design and Optimization: Designing customer journeys, process automation, and continuous improvement.
• CRM Change Management: Stakeholder engagement, communication, and training strategies for successful CRM transformation.
• CRM Metrics and Analytics: Key performance indicators, customer lifetime value, and predictive analytics.
• CRM Integration: Integrating CRM with other systems, such as marketing automation and ERP.
• CRM Security and Compliance: Data privacy, security standards, and regulatory requirements in CRM transformation.
• CRM Innovation and Future Trends: Emerging technologies, such as blockchain, chatbots, and virtual reality, and their impact on CRM.

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE CUSTOMER RELATIONSHIP MANAGEMENT TRANSFORMATION

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London School of International Business (LSIB)

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05 May 2025

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