Global Certificate in LinkedIn Ads: Account-Based Marketing

Name: Global Certificate in LinkedIn Ads: Account-Based Marketing
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Global Certificate in LinkedIn Ads: Account-Based Marketing In today's digital age, mastering LinkedIn Ads is crucial for B2B marketing success. This course offers a comprehensive understanding of LinkedIn's Account-Based Marketing (ABM) strategies, enabling learners to target key accounts, engage decision-makers, and drive conversions.

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AboutThisCourse

The course covers essential topics such as LinkedIn Ads fundamentals, campaign management, audience targeting, content creation, and data analysis. Learners will gain hands-on experience in creating and optimizing ABM campaigns, making them highly sought-after professionals in the industry. By earning this certification, learners demonstrate their expertise in LinkedIn Ads and ABM strategies, enhancing their career prospects and increasing their value to employers. In an increasingly competitive job market, this certification sets learners apart as skilled, data-driven marketers capable of delivering results. Overall, this course is an excellent investment for marketing professionals seeking to advance their careers, expand their skill sets, and stay ahead of industry trends.

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CourseDetails

• Unit 1: Introduction to LinkedIn Ads Account-Based Marketing
• Unit 2: Setting Up and Optimizing LinkedIn Company Page
• Unit 3: Understanding LinkedIn Audience Targeting
• Unit 4: Creating and Managing LinkedIn Text Ads
• Unit 5: Designing and Launching LinkedIn Sponsored Content
• Unit 6: Utilizing LinkedIn Sponsored InMail for Account-Based Marketing
• Unit 7: Measuring and Analyzing LinkedIn Ads Performance
• Unit 8: ABM Strategy: Identifying and Engaging High-Value Accounts
• Unit 9: Best Practices for LinkedIn Lead Generation Forms
• Unit 10: LinkedIn Ads Integration with CRM and Marketing Automation Platforms

CareerPath

In the UK, the job market is booming for Account-Based Marketing professionals, with a high demand for skilled individuals in various roles such as Marketing Manager, Digital Marketing Specialist, Content Marketing Manager, SEO Specialist, PPC Specialist, and Social Media Manager. According to a recent survey, these roles account for a significant percentage of the job market, with Social Media Managers taking the lead. The salary ranges for these roles are also quite attractive, with Marketing Managers earning an average of £45,000 to £75,000 per year, and Digital Marketing Specialists earning between £30,000 and £50,000 per year, depending on their level of experience and skills. To stay competitive in this field, it's essential to gain the right skills and certifications, such as the Global Certificate in LinkedIn Ads: Account-Based Marketing. This certification program covers the latest strategies and best practices for leveraging LinkedIn Ads to drive Account-Based Marketing campaigns, making it an excellent investment for professionals looking to advance their careers in this field. The program includes comprehensive training on LinkedIn Ads, from setting up campaigns to measuring their success, and covers topics such as audience targeting, ad formats, and campaign optimization. By gaining the skills and knowledge covered in the Global Certificate in LinkedIn Ads: Account-Based Marketing program, professionals can enhance their job prospects, increase their earning potential, and stay ahead of the curve in this exciting and dynamic field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN LINKEDIN ADS: ACCOUNT-BASED MARKETING

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London School of International Business (LSIB)

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05 May 2025

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