Executive Development Programme in Building a Mobile Retargeting Strategy

Name: Executive Development Programme in Building a Mobile Retargeting Strategy
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The Executive Development Programme in Building a Mobile Retargeting Strategy is a certificate course that holds immense importance in today's digital marketing landscape. With the rapid growth of mobile devices, mobile retargeting has become a crucial aspect of marketing strategies for businesses aiming to re-engage potential customers.

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AboutThisCourse

This programme is designed to meet the escalating industry demand for experts who can create and implement effective mobile retargeting plans. Learners will gain essential skills in mobile advertising, analytics, and campaign management, making them highly valuable to employers in various industries. By enrolling in this course, professionals can enhance their understanding of mobile user behavior, mobile ad formats, and attribution models. As a result, they will be equipped to design and manage successful mobile retargeting campaigns, fostering career advancement opportunities in the competitive digital marketing sector.

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CourseDetails

• Mobile Retargeting Fundamentals: Understanding the basics of mobile retargeting, its importance, and how it fits into a comprehensive mobile marketing strategy.
• User Behavior & Segmentation: Analyzing user behavior to create effective audience segments, and how to target each segment with personalized mobile retargeting campaigns.
• Mobile Ad Formats & Creative Best Practices: Exploring various mobile ad formats, such as banners, interstitials, native ads, and video ads, and learning best practices for creating engaging and high-performing ad creatives.
• Data Analysis & Attribution: Utilizing data analysis techniques to measure the effectiveness of mobile retargeting campaigns, and understanding the principles of attribution modeling.
• Mobile Retargeting Platforms & Tools: Reviewing popular mobile retargeting platforms and tools, and learning how to choose the right one for your business needs.
• Privacy & Compliance: Understanding the legal and ethical considerations surrounding mobile retargeting, including data privacy regulations and industry best practices.
• Scaling & Optimization: Strategies for scaling and optimizing mobile retargeting campaigns, including budget allocation, bid management, and A/B testing.

• Case Studies & Success Stories: Examining real-world examples of successful mobile retargeting campaigns, and learning from their successes and failures.

• Emerging Trends & Future Developments: Keeping up-to-date with the latest trends and developments in mobile retargeting, including new ad formats, targeting techniques, and technologies.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BUILDING A MOBILE RETARGETING STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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