Professional Certificate in Mobile Retargeting in a Cookieless World

Name: Professional Certificate in Mobile Retargeting in a Cookieless World
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The Professional Certificate in Mobile Retargeting in a Cookieless World is a timely and crucial course for marketing professionals. With third-party cookies becoming obsolete, this course equips learners with the skills to navigate the new landscape of mobile retargeting.

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AboutThisCourse

It emphasizes the importance of user privacy and compliant data practices, making it essential for professionals who want to stay ahead in the industry. The course covers advanced techniques in mobile retargeting, attribution modeling, and cross-device tracking. By the end, learners will have a deep understanding of cookieless retargeting strategies, making them highly valuable in today's privacy-focused digital marketing landscape.

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CourseDetails

• Introduction to Mobile Retargeting in a Cookieless World
• Understanding Contextual Advertising and User Behavior Analysis
• Mobile Device Identifiers: IDFA and GAID
• Privacy Regulations and Their Impact on Mobile Retargeting
• Building Effective Cookieless Retargeting Strategies
• Leveraging Machine Learning Algorithms for Mobile Retargeting
• The Role of Data Management Platforms (DMPs) and Customer Data Platforms (CDPs)
• Cross-Device Tracking and Attribution in a Cookieless Environment
• Measuring Success: Key Performance Indicators and Metrics for Mobile Retargeting
• Emerging Trends and Future of Mobile Retargeting in a Cookieless World

CareerPath

In today's rapidly changing digital landscape, businesses are increasingly relying on mobile retargeting strategies to re-engage users and drive conversions. With the impending demise of third-party cookies, professionals with expertise in cookieless mobile retargeting are in high demand. In this section, we'll explore the job market trends, salary ranges, and skill demand for this emerging field in the UK. Mobile retargeting professionals with a Professional Certificate in Mobile Retargeting in a Cookieless World can expect a wide range of opportunities across various industries. Key skills required for success in this role include mobile analytics, audience segmentation, cross-platform campaigns, dynamic creative optimization, data-driven attribution, and marketing automation tools. The Google Charts 3D pie chart below offers a visual representation of the demand for these skills in the UK market. Hover over each slice to view the percentage breakdown of each skill's demand. The chart highlights the strong demand for mobile analytics and audience segmentation skills, with each accounting for 25% and 20% of the total demand, respectively. Cross-platform campaigns and dynamic creative optimization follow closely, with 18% and 15% of the total demand. The remaining 22% is divided between data-driven attribution and marketing automation tools, with 12% and 10% of the total demand, respectively. In addition to the strong demand for these skills, professionals with expertise in cookieless mobile retargeting can expect competitive salary ranges. According to recent data, entry-level positions in this field offer salaries starting at £30,000, with mid-level positions ranging from £40,000 to £60,000 and senior-level positions offering salaries upwards of £80,000. With the cookieless future fast approaching, now is the perfect time to invest in a Professional Certificate in Mobile Retargeting in a Cookieless World. Not only will this certification provide you with the skills and knowledge necessary to succeed in this exciting field, but it will also position you as a valuable asset to businesses looking to stay ahead of the curve in the ever-evolving digital landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN MOBILE RETARGETING IN A COOKIELESS WORLD

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London School of International Business (LSIB)

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05 May 2025

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