Executive Development Programme in YouTube Ads for Retail

Name: Executive Development Programme in YouTube Ads for Retail
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The Executive Development Programme in YouTube Ads for Retail is a certificate course designed to empower professionals with the skills to create and manage effective YouTube ad campaigns for retail businesses. This program is critical in today's digital age, where video marketing has become a necessity for brands to reach their target audience.

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AboutThisCourse

With the retail industry rapidly evolving, there is an increasing demand for experts who can leverage YouTube's advertising platform to drive sales, brand awareness, and customer engagement. This course equips learners with essential skills such as YouTube ad format selection, campaign setup, targeting, optimization, and analysis. By the end of this program, learners will be able to create and launch successful YouTube ad campaigns that drive results for their retail businesses. This course is an excellent opportunity for marketing professionals, business owners, and entrepreneurs looking to advance their careers in digital marketing, particularly in the retail sector.

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CourseDetails

• YouTube Advertising Basics: Understanding YouTube ads, including video ad formats, targeting options, and campaign objectives.
• Creating Compelling Video Content: Best practices for creating engaging and effective video content for retail businesses.
• YouTube Advertising Strategy: Developing a comprehensive YouTube ad strategy, including audience research, creative testing, and performance optimization.
• YouTube Ad Placement: Strategies for effective YouTube ad placement, including channel targeting, demographic targeting, and interest targeting.
• YouTube Analytics: Understanding and analyzing YouTube ad performance data to optimize future campaigns.
• Retail Case Studies: Examining real-world examples of successful YouTube ad campaigns for retail businesses.
• YouTube Advertising Best Practices: Best practices for creating, managing, and optimizing YouTube ad campaigns for retail businesses.
• Legal and Compliance Considerations: Understanding legal and compliance considerations for YouTube advertising, including truth in advertising laws and FTC guidelines.
• Evolving Trends in YouTube Advertising: Staying up-to-date with the latest trends and changes in YouTube advertising to improve campaign performance.

CareerPath

The UK retail industry is embracing digital transformation, and the demand for skilled professionals in YouTube Ads is rapidly growing. This section features an interactive 3D pie chart that highlights the most in-demand roles in the Executive Development Programme for YouTube Ads in Retail. The chart illustrates the following key roles and their respective market shares: 1. Digital Marketing Manager (25%) 2. E-commerce Specialist (20%) 3. Data Analyst (15%) 4. SEO Specialist (12%) 5. PPC Specialist (10%) 6. Social Media Manager (8%) These roles represent a diverse set of skills and expertise that contribute to the success of YouTube Ads campaigns in the retail sector. By gaining insights into these roles and their significance, aspiring professionals can make informed decisions about their career paths and skill development strategies. This chart highlights the growing importance of digital marketing and data analysis in the retail industry and provides a visual representation of the promising career prospects in this field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN YOUTUBE ADS FOR RETAIL

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London School of International Business (LSIB)

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05 May 2025

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