Global Certificate Ad Fraud & Brand Safety

Name: Global Certificate Ad Fraud & Brand Safety
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The Global Certificate in Ad Fraud & Brand Safety course is a comprehensive program designed to equip learners with the essential skills to combat advertising fraud and ensure brand safety in the digital advertising industry. This course is of paramount importance as ad fraud costs the industry billions of dollars annually, and brand safety concerns continue to rise.

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AboutThisCourse

With the increasing demand for professionals who can effectively tackle these challenges, this course offers a timely solution to meet industry needs. Learners will gain a deep understanding of ad fraud detection and prevention techniques, ad verification, and brand safety best practices. By earning this certification, learners will demonstrate their expertise and commitment to upholding the integrity of digital advertising, opening doors to new career opportunities and advancement in this rapidly evolving field.

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CourseDetails

• Ad Fraud Detection
• Brand Safety Measures
• Understanding Ad Fraud Types
• Ad Verification and Validation
• Digital Advertising Ecosystem
• Fraudulent Activities and Schemes
• Ad Fraud Prevention Strategies
• Importance of Brand Safety
• Programmatic Advertising and Fraud
• Metrics for Measuring Ad Fraud

CareerPath

The **Global Certificate Ad Fraud & Brand Safety** sector showcases a variety of rewarding career paths for data-driven professionals. In this dynamic industry, job seekers can explore diverse roles with appealing salary ranges and increasing demand for skilled experts. 1. **Ad Fraud Analyst**: These professionals specialize in detecting and preventing ad fraud, ensuring the integrity of advertising campaigns. Ad Fraud Analysts typically earn £30,000 to £45,000 annually in the UK. 2. **Brand Safety Analyst**: Focused on defending brand reputations, these experts ensure that ads appear in suitable contexts. Brand Safety Analysts in the UK can earn £25,000 to £40,000 per year. 3. **Data Scientist (Ad Fraud Focus)**: Utilizing advanced techniques, these professionals analyze and interpret complex data to combat ad fraud. UK salaries for Data Scientists with an ad fraud focus range from £40,000 to £70,000. 4. **Digital Advertising Analyst**: These experts evaluate campaigns and recommend improvements by analyzing performance metrics. In the UK, Digital Advertising Analysts earn £25,000 to £40,000 per year. 5. **Marketing Analytics Manager**: Overseeing data-driven marketing strategies, these professionals manage teams and coordinate cross-departmental initiatives. Marketing Analytics Managers in the UK earn £40,000 to £80,000 annually. The Google Charts 3D Pie Chart above provides a visual representation of these career paths' relative popularity in the ad fraud and brand safety industry. By understanding the opportunities available and the qualifications required, aspiring professionals can make informed decisions about their career trajectories in this exciting field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

NoPriorQualifications

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NotAccreditedRecognized
NotRegulatedAuthorized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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GLOBAL CERTIFICATE AD FRAUD & BRAND SAFETY

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London School of International Business (LSIB)

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05 May 2025

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