Global Certificate in Mobile Retargeting and Acquisition

Name: Global Certificate in Mobile Retargeting and Acquisition
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The Global Certificate in Mobile Retargeting and Acquisition is a comprehensive course designed to empower learners with the essential skills necessary to excel in mobile marketing. This course focuses on two vital areas: retargeting and user acquisition.

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AboutThisCourse

Retargeting enables businesses to re-engage users who have previously interacted with their mobile apps, while user acquisition involves attracting new users to install and engage with mobile apps. In today's mobile-first world, this course is increasingly important as businesses strive to optimize their mobile marketing strategies. According to Statista, mobile devices accounted for 52.2% of global web traffic in 2021, making mobile marketing a critical component of any digital marketing plan. By completing this course, learners will gain a competitive edge in the job market, equipped with the skills to develop and implement effective mobile retargeting and acquisition strategies. The course covers topics such as mobile advertising networks, attribution models, audience segmentation, and personalization techniques. Learners will also gain hands-on experience with industry-leading tools and platforms, enabling them to apply their knowledge in real-world scenarios. By the end of the course, learners will be able to create and launch mobile marketing campaigns, analyze campaign performance, and optimize campaigns for maximum ROI. In summary, the Global Certificate in Mobile Retargeting and Acquisition is an essential course for anyone looking to advance their career in digital marketing. With a focus on mobile marketing, this course prepares learners for the industry's growing demand for skilled mobile marketers, providing them with the tools and knowledge necessary to succeed in this competitive field.

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CourseDetails

• User Behavior Analysis: Understanding user behavior and patterns to create effective retargeting campaigns.
• Cross-platform Retargeting Strategies: Techniques for retargeting users across different mobile platforms.
• Mobile Ad Formats and Placements: Exploring various mobile ad formats and placements for maximum impact.
• Data-driven Mobile Acquisition: Leveraging data to drive mobile user acquisition strategies.
• Attribution Modeling in Mobile Retargeting and Acquisition: Understanding the role of attribution modeling in measuring the effectiveness of retargeting and acquisition campaigns.
• Mobile Retargeting Tools: Hands-on experience with popular retargeting tools and platforms.
• Privacy and Compliance in Mobile Retargeting: Ensuring retargeting campaigns comply with privacy regulations and best practices.
• Mobile User Experience (UX) Optimization: Techniques for optimizing mobile UX to improve retention and engagement.
• A/B Testing and Optimization: Using A/B testing to optimize mobile retargeting and acquisition campaigns.
• Mobile Marketing Automation: Automating mobile marketing efforts to increase efficiency and effectiveness.

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EntryRequirements

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ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MOBILE RETARGETING AND ACQUISITION

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London School of International Business (LSIB)

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05 May 2025

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