Executive Development Programme in Web Analytics for Business Transformation

Name: Executive Development Programme in Web Analytics for Business Transformation
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The Executive Development Programme in Web Analytics for Business Transformation certificate course is a comprehensive program designed to equip learners with essential skills in web analytics. With the increasing digitization of businesses, there is a growing demand for professionals who can leverage web data to drive business growth and transformation.

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AboutThisCourse

This course is important for anyone looking to advance their career in digital marketing, business analytics, or e-commerce. It covers key topics such as data visualization, digital marketing analytics, customer analytics, and web analytics strategy. Learners will gain hands-on experience with industry-leading tools such as Google Analytics, Adobe Analytics, and Tableau. By the end of the course, learners will be able to use web analytics to make data-driven decisions, optimize digital marketing campaigns, and improve customer engagement. This course is a great investment for professionals looking to stay competitive in today's digital-first business environment.

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CourseDetails

• &\#9679; Introduction to Web Analytics
• &\#9679; Data Collection and Analysis Tools
• &\#9679; Key Metrics and KPIs in Web Analytics
• &\#9679; Segmentation and Targeting Strategies
• &\#9679; Conversion Rate Optimization (CRO)
• &\#9679; Web Analytics for SEO and SEM
• &\#9679; Customer Journey Analysis and Attribution Modeling
• &\#9679; Data Visualization and Reporting
• &\#9679; Privacy and Data Security in Web Analytics
• &\#9679; Web Analytics for Business Transformation Strategy

CareerPath

The Executive Development Programme in Web Analytics for Business Transformation is designed to equip professionals with the essential skills and knowledge required to drive data-driven decision-making in today's digital landscape. Here are some key areas of focus and their respective demands in the UK job market: 1. **Web Analytics Tools**: With a 40% share, having a strong foundation in using web analytics tools like Google Analytics, Adobe Analytics, or Matomo is essential for any professional in this field. 2. **Data Analysis & Interpretation**: Understanding how to analyze and interpret data is vital in making informed decisions. A 30% demand highlights the importance of this skill in the UK job market. 3. **Data Studio & Reporting**: Communicating insights effectively is a crucial part of any role in web analytics. With a 20% demand, learning tools like Google Data Studio and mastering data visualization techniques can significantly improve your career prospects. 4. **Tag Management**: Skills in tag management systems like Google Tag Manager or Adobe Tag Manager are in demand, with 10% of the market seeking professionals with these capabilities. By focusing on these in-demand skills, professionals can position themselves for success in the rapidly evolving world of web analytics and contribute to business transformation.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN WEB ANALYTICS FOR BUSINESS TRANSFORMATION

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London School of International Business (LSIB)

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05 May 2025

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