Global Certificate in Advertising Measurement and Analytics

Name: Global Certificate in Advertising Measurement and Analytics
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The Global Certificate in Advertising Measurement and Analytics is a comprehensive course that equips learners with essential skills for career advancement in the advertising industry. This course emphasizes the importance of data-driven decision-making, providing learners with the knowledge and tools to measure and analyze advertising performance effectively.

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AboutThisCourse

In today's digital age, measuring advertising performance has become increasingly complex, with multiple channels, platforms, and data sources. This course addresses this challenge by providing learners with a comprehensive understanding of advertising measurement and analytics, including attribution modeling, cross-channel measurement, and data visualization. As businesses continue to invest in digital advertising, there is a growing demand for professionals who can measure and analyze advertising performance effectively. This course prepares learners for this demand by equipping them with the skills and knowledge needed to succeed in this field. By completing this course, learners will be able to demonstrate their expertise in advertising measurement and analytics, giving them a competitive edge in their careers.

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CourseDetails

• Unit 1: Introduction to Advertising Measurement and Analytics
• Unit 2: Key Metrics in Advertising
• Unit 3: Digital Advertising Measurement
• Unit 4: Cross-Channel Advertising Attribution
• Unit 5: Brand Lift Measurement
• Unit 6: Data Analysis for Advertising Performance
• Unit 7: Advanced Analytics Techniques in Advertising
• Unit 8: Predictive Modeling in Advertising
• Unit 9: Data Visualization for Advertising Insights
• Unit 10: Best Practices in Advertising Measurement and Analytics

CareerPath

In the UK, digital marketing roles are in high demand with a continuous growth trend. Here are the top 5 advertising measurement and analytics positions in terms of job market trends and salary ranges: 1. **Digital Marketing Manager**: With a 20% share in the market, these professionals lead cross-functional teams and develop data-driven strategies. They earn an average salary ranging from £35,000 to £70,000 per year. 2. **Marketing Analyst**: Holding a 30% share, marketing analysts focus on interpreting campaign performance and market trends. Their salary ranges from £25,000 to £50,000 annually. 3. **SEO Specialist**: With a 25% share, SEO specialists optimize websites for search engines, driving organic traffic. They earn between £22,000 and £45,000 per year. 4. **Content Marketing Specialist**: Representing a 15% share, these experts create engaging content to attract and retain audiences. Their salary ranges from £23,000 to £48,000. 5. **Social Media Manager**: Holding a 10% share, social media managers handle brand representation and community engagement on social platforms. They earn an average salary of £22,000 to £45,000 annually. These roles require a solid foundation in advertising measurement and analytics, with skills like data analysis, SEO, and content marketing being essential for success in the UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ADVERTISING MEASUREMENT AND ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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