Executive Development Programme Digital Marketing Growth

Name: Executive Development Programme Digital Marketing Growth
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The Executive Development Programme Digital Marketing Growth certificate course is a crucial programme designed to meet the growing industry demand for digital marketing expertise. This course emphasizes the importance of data-driven decision making, strategic planning, and innovative marketing techniques to drive business growth in the digital age.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in areas such as SEO, SEM, content marketing, social media advertising, and data analytics. These skills are highly sought after by employers and will equip learners with the ability to lead digital marketing initiatives in their organizations. With digital marketing spend projected to reach $146 billion by 2023, there has never been a better time to invest in this area. This course is an excellent opportunity for professionals looking to advance their careers, expand their skill sets, and stay ahead of the curve in the rapidly evolving digital marketing landscape.

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CourseDetails

• Digital Marketing Fundamentals: Understanding the basics of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
• Data Analysis and Metrics: Utilizing data analytics tools to measure and analyze the effectiveness of digital marketing campaigns, and understanding key performance indicators (KPIs) for digital marketing success.
• Search Engine Optimization (SEO): Learning advanced SEO strategies, including keyword research, on-page optimization, link building, and technical SEO to improve organic search rankings and visibility.
• Pay-Per-Click (PPC) Advertising: Understanding the fundamentals of PPC advertising, including campaign setup, keyword research, ad copywriting, and bid management, and exploring advanced PPC strategies, such as remarketing and audience targeting.
• Social Media Marketing: Learning how to create and execute effective social media marketing campaigns, including content creation, community management, and social media advertising.
• Email Marketing: Understanding the principles of email marketing, including list building, segmentation, automation, and personalization, and exploring advanced email marketing strategies, such as triggered campaigns and behavioral targeting.
• Content Marketing: Learning how to develop and execute a content marketing strategy, including content creation, distribution, and promotion, and understanding how to measure the effectiveness of content marketing campaigns.
• Mobile Marketing: Exploring the latest trends and best practices in mobile marketing, including mobile optimization, app development, and mobile advertising, and understanding how to create effective mobile marketing campaigns.
• Digital Marketing Strategy: Developing a comprehensive digital marketing strategy that aligns with business goals and objectives, and learning how to measure and optimize the effectiveness of digital marketing campaigns over time.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME DIGITAL MARKETING GROWTH

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London School of International Business (LSIB)

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05 May 2025

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