Global Certificate in LinkedIn Ads: Audience Targeting

Name: Global Certificate in LinkedIn Ads: Audience Targeting
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The Global Certificate in LinkedIn Ads: Audience Targeting is a comprehensive course designed to empower learners with the skills to create and optimize LinkedIn advertising campaigns. This certification emphasizes the importance of understanding audience targeting, a critical aspect of successful digital marketing.

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AboutThisCourse

In today's data-driven world, companies prioritize professionals who can effectively reach their target audience and drive results. By mastering LinkedIn's audience targeting features, you'll be able to create highly targeted ads that resonate with your audience, enhancing engagement and maximizing ROI. This course equips learners with essential skills for career advancement in various industries. By earning this certification, you demonstrate your expertise in leveraging LinkedIn's platform to drive business growth, making you a valuable asset to any organization. Stand out in the competitive job market and unlock new opportunities with the Global Certificate in LinkedIn Ads: Audience Targeting.

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CourseDetails

• Unit 1: Introduction to LinkedIn Ads Audience Targeting
• Unit 2: Understanding LinkedIn Demographics
• Unit 3: Creating Targeted Audiences with LinkedIn
• Unit 4: Matched Audiences: Account Targeting and Contact Targeting
• Unit 5: Lookalike Audiences on LinkedIn
• Unit 6: Layered Targeting: Combining Audience Criteria
• Unit 7: Audience Expansion and Audience Templates
• Unit 8: Measuring Audience Engagement and Campaign Performance
• Unit 9: Best Practices for LinkedIn Ads Audience Targeting
• Unit 10: Advanced Audience Targeting Strategies on LinkedIn

CareerPath

The **Global Certificate in LinkedIn Ads: Audience Targeting** is a valuable program for professionals looking to expand their expertise in targeted advertising on LinkedIn. The **LinkedIn Ads** platform offers a multitude of benefits to businesses, including granular audience targeting, which can lead to enhanced campaign performance and ROI. In the **UK job market**, several roles are gaining traction and demand for professionals with LinkedIn Ads skills. Here are some roles and their respective market percentages in the UK, visualized using a 3D pie chart: - *Marketing Specialist*: With a percentage of 35, these professionals design, implement, and manage marketing campaigns to promote products and services. - *Sales Manager*: Accounting for 25% of the market, Sales Managers develop sales strategies and tactics to boost revenue and expand customer bases. - *Data Analyst*: Making up 20% of the market, Data Analysts interpret and analyze data to understand trends and patterns to enable better decision-making. - *UX Designer*: Representing 10% of the market, UX Designers create accessible, usable, and responsive interfaces to improve user satisfaction and conversion rates. - *Content Writer*: With a 10% share, Content Writers create engaging, informative, and valuable content to attract and retain a target audience. These roles emphasize the need for professionals to hone their LinkedIn Ads skills to stay relevant and competitive in the ever-evolving job market. By specializing in LinkedIn Ads and audience targeting, professionals can capitalize on the growing demand for these skills and secure promising career opportunities. Note: The percentages mentioned above are for illustrative purposes only and not based on actual market data.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN LINKEDIN ADS: AUDIENCE TARGETING

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London School of International Business (LSIB)

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05 May 2025

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