Professional Certificate in LinkedIn Ads for B2B

Name: Professional Certificate in LinkedIn Ads for B2B
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The Professional Certificate in LinkedIn Ads for B2B is a comprehensive course designed to help learners master LinkedIn advertising strategies tailored for Business-to-Business (B2B) marketing. This certification highlights the importance of LinkedIn as a powerful B2B marketing platform, with over 740 million users and unique targeting capabilities.

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AboutThisCourse

In this course, learners will gain essential skills in creating and optimizing LinkedIn ads, understanding LinkedIn analytics, and developing effective B2B marketing strategies. The course is ideal for digital marketing professionals, social media specialists, and business owners looking to expand their B2B marketing skillset. According to LinkedIn, companies that advertise on their platform can reach 13% of the world's population, making this certification a valuable asset for career advancement. By completing this course, learners will be equipped with the skills necessary to drive B2B lead generation, increase brand awareness, and improve marketing ROI, providing a strong competitive advantage in the job market.

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CourseDetails

• Unit 1: Introduction to LinkedIn Ads for B2B
• Unit 2: Setting Up & Optimizing LinkedIn Company Page
• Unit 3: Understanding LinkedIn Ad Formats
• Unit 4: Creating Sponsored Content Campaigns
• Unit 5: Targeting Strategies for B2B Audiences
• Unit 6: Crafting Engaging LinkedIn Ad Copy
• Unit 7: Designing Effective LinkedIn Sponsored Content
• Unit 8: Tracking & Measuring LinkedIn Ad Performance
• Unit 9: A/B Testing & Optimizing LinkedIn Ad Campaigns
• Unit 10: Advanced LinkedIn Advertising Strategies for B2B

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN LINKEDIN ADS FOR B2B

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London School of International Business (LSIB)

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05 May 2025

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