Global Certificate in LinkedIn Ads: Market Research

Name: Global Certificate in LinkedIn Ads: Market Research
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The Global Certificate in LinkedIn Ads: Market Research is a crucial course for professionals seeking to enhance their digital marketing skills. With the increasing demand for online advertising, this certification focuses on LinkedIn, a platform with over 722 million users, offering immense opportunities for B2B marketing.

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AboutThisCourse

This course equips learners with essential skills in market research, audience understanding, and LinkedIn Ads management. It offers hands-on experience in creating and optimizing LinkedIn Ads campaigns, interpreting analytics, and making data-driven decisions. The course also emphasizes the importance of aligning advertising strategies with business goals and buyer personas. By the end of this course, learners will be able to conduct effective market research, create compelling LinkedIn Ads, and measure campaign performance. These skills are highly sought after in various industries, making this certification a valuable asset for career advancement in digital marketing roles.

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CourseDetails

• Unit 1: Introduction to LinkedIn Ads: Understanding the platform and its benefits for B2B marketing. • Unit 2: LinkedIn Audience Targeting: Identifying and reaching your ideal audience using LinkedIn's targeting options. • Unit 3: LinkedIn Ad Formats: Exploring the various ad formats available, including Sponsored Content, Sponsored InMail, Text Ads, and Carousel Ads. • Unit 4: Conducting Market Research on LinkedIn: Utilizing LinkedIn's data and tools for market research and competitive analysis. • Unit 5: LinkedIn Ad Campaign Objectives: Setting clear and measurable objectives for your LinkedIn ad campaigns. • Unit 6: Crafting Effective LinkedIn Ads: Best practices for creating compelling ad copy, visuals, and calls-to-action. • Unit 7: LinkedIn Ad Budgeting and Bidding: Understanding how to optimize your ad spend and budget for maximum ROI. • Unit 8: Measuring and Analyzing LinkedIn Ad Performance: Using LinkedIn's analytics tools to track and measure the success of your ad campaigns. • Unit 9: A/B Testing on LinkedIn Ads: Implementing and analyzing A/B tests to optimize ad performance. • Unit 10: LinkedIn Ad Best Practices: Tips and tricks for getting the most out of your LinkedIn ad campaigns.

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ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN LINKEDIN ADS: MARKET RESEARCH

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London School of International Business (LSIB)

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05 May 2025

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