Certificate Identifying Ad Fraud

Name: Certificate Identifying Ad Fraud
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The Certificate Identifying Ad Fraud course is a comprehensive program designed to equip learners with the essential skills to detect, prevent, and combat ad fraud. This course emphasizes the importance of maintaining trust and integrity in the digital advertising ecosystem.

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AboutThisCourse

In an era where ad fraud costs the industry billions of dollars annually, the demand for skilled professionals who can identify and combat fraudulent activities has never been higher. By enrolling in this course, learners will gain a deep understanding of various ad fraud techniques, how to identify them, and strategies to mitigate their impact. Through hands-on exercises, real-world case studies, and interactive learning modules, this course empowers learners to become experts in identifying ad fraud. By completing this course, learners will not only enhance their professional skills but also increase their value to potential employers, leading to exciting career advancement opportunities in digital advertising, marketing, and data analysis.

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CourseDetails

• Understanding Ad Fraud: An Overview
• Types of Ad Fraud: Invalid Traffic, Bots, Click Farms
• Identifying Ad Fraud: Techniques and Tools
• Ad Fraud Detection: Data Analysis and Visualization
• Ad Fraud Impact: Financial, Brand Reputation, and User Experience
• Preventing Ad Fraud: Strategies and Best Practices
• Ad Fraud Case Studies: Real-World Examples
• Ad Fraud Regulations and Compliance: Industry Standards and Legal Requirements
• Emerging Trends in Ad Fraud: Machine Learning, Artificial Intelligence, and Cryptocurrency

CareerPath

This section highlights the growing demand for professionals specializing in identifying ad fraud, featuring a 3D pie chart that provides insights into the UK job market trends, including roles, salary ranges, and skill demands. The chart consists of three primary roles in ad fraud detection: Ad Fraud Analyst, Ad Fraud Engineer, and Ad Fraud Consultant. Each role showcases its percentage within the ad fraud fighting landscape, with Ad Fraud Analyst representing 45%, Ad Fraud Engineer accounting for 30%, and Ad Fraud Consultant covering 25% of the domain. The data visualization will adapt to various screen sizes, ensuring an optimal user experience and providing valuable information to those interested in pursuing a career in this field. Explore the individual sections below to learn more about the specific roles, their corresponding salary ranges, and the required skills to excel in the ever-evolving ad fraud landscape. - Ad Fraud Analyst: This role involves identifying patterns and trends in ad campaigns to detect potential fraud. The salary range typically falls between £25,000 and £40,000 per year. Key skills include data analysis, pattern recognition, and campaign management. - Ad Fraud Engineer: As an Ad Fraud Engineer, you will focus on developing and implementing tools to prevent ad fraud. The salary range for this role is between £35,000 and £55,000 per year. Necessary skills include programming, data engineering, and machine learning. - Ad Fraud Consultant: An Ad Fraud Consultant works with multiple clients to assess their current ad fraud vulnerabilities and provide tailored solutions. The salary range for this position is between £40,000 and £70,000 per year. Expertise in strategy development, client management, and negotiation will prove valuable in this role.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IDENTIFYING AD FRAUD

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London School of International Business (LSIB)

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05 May 2025

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