Executive Development Programme in Customer Value & Business Intelligence

Name: Executive Development Programme in Customer Value & Business Intelligence
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The Executive Development Programme in Customer Value & Business Intelligence is a certificate course designed to empower professionals with essential skills for career advancement. This programme emphasizes the importance of understanding customer needs and utilizing business intelligence tools to drive data-driven decision making.

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AboutThisCourse

In today's data-centric world, there is a high industry demand for professionals who can leverage data to create value for customers and drive business growth. This course equips learners with the skills to analyze customer behavior, identify trends, and make informed decisions that can increase customer satisfaction and loyalty. By the end of the programme, learners will have gained a deep understanding of customer value management, segmentation, positioning, and analytics, as well as business intelligence tools and techniques for data visualization and reporting. With these skills, learners will be well-positioned to advance their careers in marketing, sales, customer service, and other related fields.

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CourseDetails

• Customer Value Management: Understanding the principles and best practices of customer value management, including customer lifetime value, customer equity, and value-based pricing.
• Data-Driven Decision Making: Leveraging data analytics and business intelligence tools to inform strategic decision making, optimize customer engagement, and drive business growth.
• Customer Segmentation and Targeting: Identifying and analyzing customer segments to inform targeting strategies, improve marketing effectiveness, and enhance customer experience.
• Customer Experience Management: Designing and delivering exceptional customer experiences that build brand loyalty, drive customer retention, and generate positive word of mouth.
• Marketing Analytics: Measuring and analyzing marketing performance to inform future strategies, optimize marketing spend, and drive business growth.
• Competitive Intelligence: Gathering and analyzing information about competitors to inform strategic decision making, identify market opportunities, and mitigate competitive threats.
• Sales Analytics: Analyzing sales data to identify trends, inform sales strategies, and optimize sales performance.
• Product Intelligence: Understanding customer needs and preferences to inform product development, improve product performance, and drive product innovation.

CareerPath

The **Executive Development Programme** in Customer Value & Business Intelligence is designed to equip professionals with the necessary skills to excel in various roles that blend customer insights, data analysis, and strategic decision-making. Here's a breakdown of the most relevant roles in this field, featuring a Google Charts 3D Pie Chart to represent their market trends. 1. **Business Intelligence Analyst**: A key player in data-driven organizations, these professionals gather and analyze data to provide insights and support decision-making. With a 35% share of the market, this role is in high demand. ([View source](https://www.payscale.com/research/UK/Job=Business_Intelligence_(BI)_Analyst/Salary)) 2. **Customer Value Manager**: Focused on managing customer value, these professionals work to improve customer satisfaction, retention, and profitability. They hold a 25% share in the market, indicating their importance in customer-centric businesses. ([View source](https://www.payscale.com/research/UK/Job=Customer_Value_Manager/Salary)) 3. **Data Scientist**: These experts design and implement data models, algorithms, and predictive models to solve complex business challenges. They represent a 20% share in the industry, reflecting the growing emphasis on data-driven strategies. ([View source](https://www.payscale.com/research/UK/Job=Data_Scientist/Salary)) 4. **CRM Manager**: CRM Managers are responsible for managing an organization's customer relationship management strategy, systems, and policies. They hold a 15% share in the market, demonstrating the importance of customer relationships in today's digital world. ([View source](https://www.payscale.com/research/UK/Job=Customer_Relationship_Management_(CRM)_Manager/Salary)) 5. **Marketing Analyst**: Marketing Analysts use data and analytics to evaluate the success of marketing campaigns and inform marketing strategy. They hold a 5% share in the market but are essential in supporting data-driven marketing decisions. ([View source](https://www.payscale.com/research/UK/Job=Marketing_Analyst/Salary)) This section offers a comprehensive overview of the key roles in Customer Value & Business Intelligence, complete with a visually engaging 3D Pie Chart that showcases their job market trends.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN CUSTOMER VALUE & BUSINESS INTELLIGENCE

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London School of International Business (LSIB)

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05 May 2025

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