Certificate in Customer Value & Behavioral Economics
-- ViewingNowThe Certificate in Customer Value & Behavioral Economics is a comprehensive course designed to equip learners with the essential skills needed to excel in today's customer-centric business landscape. This course focuses on the application of behavioral economics principles to customer value management, providing learners with a deep understanding of customer behavior and decision-making processes.
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Unit 1: Introduction to Customer Value & Behavioral Economics
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Unit 2: Customer Lifetime Value (CLV) & Its Importance
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Unit 3: Behavioral Economics Principles in Marketing
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Unit 4: Customer Psychology & Decision-Making
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Unit 5: Influence of Social Norms & Biases on Customer Behavior
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Unit 6: Pricing Strategies in Behavioral Economics
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Unit 7: Customer Retention & Loyalty in Customer Value Management
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Unit 8: Behavioral Experimentation & Data Analysis
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Unit 9: Ethical Considerations in Customer Value & Behavioral Economics
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Unit 10: Successful Case Studies in Customer Value & Behavioral Economics
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EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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