Certificate in Campaign Measurement for Digital Marketing
-- ViewingNowThe Certificate in Campaign Measurement for Digital Marketing is a comprehensive course designed to empower learners with the essential skills needed to thrive in the digital marketing industry. This course focuses on the importance of data-driven decision making and the role of campaign measurement in optimizing marketing efforts.
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โข Digital analytics fundamentals
โข Key performance indicators (KPIs) in digital marketing
โข Setting up and tracking digital marketing campaigns
โข Google Analytics and Google Tag Manager basics
โข UTM parameter usage and best practices
โข Conversion tracking and attribution models
โข Data visualization and reporting tools
โข Analyzing and interpreting campaign data
โข A/B testing and experimentation in campaign measurement
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EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotRegulatedAuthorized
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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