Certificate in Market Segmentation & Targeting with AI

Name: Certificate in Market Segmentation & Targeting with AI
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The Certificate in Market Segmentation & Targeting with AI is a comprehensive course designed to provide learners with essential skills in AI-driven market segmentation and targeting. This course emphasizes the importance of data-driven decision-making in marketing and equips learners with the latest techniques and tools to analyze customer data and identify lucrative market segments.

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AboutThisCourse

In today's data-driven economy, the demand for marketing professionals with AI skills is skyrocketing. By completing this course, learners will gain a competitive edge in the job market and be well-prepared to advance their careers in marketing, data analysis, and AI-related fields. The course covers a range of topics, including customer profiling, segmentation strategies, targeting tactics, and AI-powered marketing automation tools. Learners will also have the opportunity to work on real-world projects and case studies, providing them with hands-on experience and practical skills that they can apply in their current or future roles.

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CourseDetails

• Introduction to Market Segmentation: Understanding the basics of market segmentation, its importance, and the different types of segmentation strategies.
• Targeting in Marketing: Learning about target marketing, how to identify potential customers, and the process of selecting the most profitable target market.
• Big Data and Market Segmentation: Exploring the role of big data in market segmentation, including data collection, management, and analysis.
• Artificial Intelligence (AI) in Market Segmentation: Understanding the basics of AI, its applications in market segmentation, and how AI can help in improving the accuracy and efficiency of market segmentation.
• Machine Learning (ML) Algorithms for Market Segmentation: Learning about various ML algorithms used in market segmentation, including decision trees, clustering, and neural networks.
• Natural Language Processing (NLP) in Market Segmentation: Exploring the role of NLP in market segmentation, including text analysis and sentiment analysis.
• AI-driven Targeting Strategies: Understanding how AI can help in developing targeted marketing campaigns, including personalization, recommendation systems, and predictive modeling.
• Ethical Considerations in AI-driven Market Segmentation: Learning about the ethical considerations in AI-driven market segmentation, including data privacy, bias, and transparency.
• Case Studies in AI-driven Market Segmentation: Analyzing real-world examples of AI-driven market segmentation and targeting strategies, including their successes and challenges.
• Future Trends in AI-driven Market Segmentation: Exploring the future trends in AI-driven market segmentation, including the role of emerging technologies such as blockchain, IoT, and AR/VR.

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN MARKET SEGMENTATION & TARGETING WITH AI

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London School of International Business (LSIB)

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05 May 2025

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